The Small Business Guide To Creating a Perfect Logo

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand.

If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. It could even mean the difference between selecting the competition over you.

WHICH LOGO IS BEST?
people around a table discussing logo design concepts
A strong logo helps your business stand out.

Can you spot the best logos? Take this free quiz to find out.
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Some business owners worry that the cost of logo design can be prohibitively high. It’s true that many design companies and agencies charge thousands to tens of thousands of dollars for their services. But this isn’t universally true (crowdspring’s custom company logo projects start at just $299, including all fees).

When reviewing your current logo or getting started with a new business, make sure your logo has these 10 crucial elements:

1. A great logo is strong and balanced
2. A great logo is simple
3. A great logo is memorable
4. A great logo is flexible

Watch the video for more detail on these four important elements plus six more:

 

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