Biggest Product Packaging Design Trends of 2021
Whether you’re redesigning an existing package or creating something entirely new, here are the top 2021 packaging design trends you should know.
Package graphics is the design of labels, graphics, colors, fonts, and images used on product packaging.
It’s impossible for your company to impress shoppers and prospects with generic product packaging that doesn’t make your product pop on the shelf or online.
Generic packaging is quickly discarded and thrown out with the trash. And, because product packaging for most products must be custom, generic templates can’t help, especially when it comes to the labels on the packages. Just like you wouldn’t use a generic logo for your brand, stay away from generic package graphics.
Whether you sell at retail or via mail order, you wouldn’t want to use generic product packaging anyway because it would make it impossible for customers to fall in love with your unique products and brand.
It’s impossible to impress customers and prospects with generic designs that don’t make your product pop.
Generic templates make your product packaging look like thousands of other packages and make it impossible for customers to fall in love with your unique products.
Crowdspring’s global team helps clients with unique, custom package graphics design (the label/graphics design for product packaging) with a dramatically simple process. It’s never been easier to get captivating package graphics that will impress your customers and set you apart from your bland competition.
If you need to design the actual packaging for your products, we can help with that too!
We have everything you need in a fresh, easy-to-use interface (project management, designer discovery, feedback, IP protections for the work you're buying, award-winning customer service, and more) for a price that's 25 to 50 times less than you would pay an agency.
Crowdspring makes the work of finding your perfect packaging graphics a fun, interactive experience - we won't be surprised if you forget that you're actually working.
Stop wasting your valuable time elsewhere. Over 220,000 talented designers from 195 countries work on crowdspring. They have helped some of the best Brands in the world with package graphics design.
Beautiful package graphics design that drives business results. If you're not 100% happy with your package graphics design project we'll promptly refund all your money.
All the support you need, when you need it. Our dedicated support team (99% customer satisfaction) is available by phone, email, and chat to ensure your success.
Powerful intellectual property protections, made simple. Every project includes industry leading customized, dynamic legal contracts and policies that protect your intellectual property.
Crowdspring is the first stop for any aspiring entrepreneur, whether bootstrapped or VC-backed. The creative power of the their crowd is unmatched anywhere.
Projects run for 7 days, but you can shorten them to as little as 1 day if you're in a hurry. Many entries come in the last few days of a project, and we encourage you to wait until the project ends before picking your favorite (tell us if you want to close the project early). You can extend your project for free, up to 7 more days if you need more time.
Package graphics pricing starts at $399, while projects with a single designer (1-to-1 projects) start at $200. All pricing packages include the award to the designer and crowdspring's fee, a custom legal contract giving you full rights to the work you're buying, free focus groups, our award-winning customer support, tools and platform. You can select packages and features based on what you need and your budget. You will always know up front exactly what you'll pay, with no hidden costs and no surprises.
Absolutely! Every project on crowdspring is protected by a custom legal contract giving you full rights to the work you're buying. If you have multiple awards, you'll have separate contracts for each. Once the contract is signed and the creative is paid after you approve the final deliverables in your project, you can use the design any way you like. You can change it or alter it in any way – it's yours.
The non-winning work remains the property of the person who created that work. This means you may not use those other entries (or any portions of them) in any way. But we give you an easy way to add awards and make offers in your projects when you find more than one design (or name) you love.
You'll see dozens of designs from multiple designers. The more active you are in the project, the more designs you will get. We'll let you know every time a new design or comment comes in and invite you to give feedback. The more feedback you provide, the more designs you'll receive. Years of experience show us that projects with active clients will receive more than double the designs compared to projects with low client participation.
Absolutely! In fact, this is a key factor for success. Once the designs start rolling in, let the designers know what you think about their designs. You can score and give individual feedback. You can also update your brief if you want to address all participants in your project. They are happy to make changes and iterate on their designs.
When you score each entry (1 to 5 stars), your score and comments are private. Only you and the individual designer will see the star rating and comments on their design. Updates to your brief are public for all participants in the project.
Like more than one package graphics design? It happens all the time. You can start your project with multiple awards or add awards at any time during your project. You can also make offers on additional designs after your project has been awarded.
You have seven days to select your favorite after the project closes. Sometimes, you might need an extra few days. Just let us know when that happens.
Before making the final decision, you may want to run a free focus group. All silver packages in design projects include one free focus group ($29 upgrade to unlimited). All other design packages include unlimited focus groups.
A focus group (also called a "poll") allows you to invite friends, customers, colleagues and anyone else to vote and comment on their favorite designs (you can assign weighted votes or let each vote count equally). Anyone is eligible to vote as long as they have the special voting URL we'll provide to you (they will not need to register an account). Your focus group can be public or private - you choose! You fully control whom you invite to each focus group and what designs are included in each focus group.
In package graphics design projects, you'll have a private area to complete the project with the designer you chose. If you have more than one award, you'll have a separate wrap-up with each designer. Each of you will sign the legal contract for the project (giving you full rights once the designer is paid).
You can continue to iterate and request changes in wrap-up to make sure the design is just right. Once you approve the proof files, the designer will create and send final files for your approval. Once you approve the final files, we pay the designer and you own full rights to the work.
For each project category, we'll recommend required file types and will ask the winning designer to provide you with appropriate final files. You can always request specific formats you or your printer require.
Many different strategies, techniques, and skills are involved in creating powerful product packaging. Professional packaging designers understand how to create an appropriate balance between the required elements to create packaging that stands out and contains stunning graphic design.
Smart marketers and business owners know that it’s impossible to visually stand out if your product packaging looks like thousands of others.
Every business that sells products must have well designed packaging and stunning package graphics. This is necessary to showcase these products online and on a store shelf.
With thousands of products on retail store shelves, eye-catching package graphics and labels are the only on-the-spot tools you have to encourage consumer sales. Whether you’re selling a beverage, food or a physical product, your product label design needs to capture attention when someone is looking at products in-store, and it must offer something unique to appeal to your customers. Knowing how to get people to respond favorably to your product packaging will help you sell more products.
You’ll find companies offering to sell you generic package graphics. But, generic labels are quickly forgotten and get lost on a shelf or online. They will also will make it impossible for your customers to fall in love with your unique company.
Look at the world’s most successful companies. Not a single one uses generic labels to sell their products. That should tell you something...
You’ll either pay for high quality package graphics up front with a small fee or suffer the inevitable consequences of bad design.
Crowdspring is the most trusted source for package graphics online. We help clients get the perfect custom package graphics at an affordable price, designed by professional designers using a dramatically easy design process.
This includes label design, shipping container labels, product specifics, SKUs, product photos and all other requirements and specifications that impact your company’s packaging design.
It’s never been easier to get captivating, innovative package graphics that will impress your customers and set you apart from your bland competition.
Among other advantages, we professionally review for quality every single designer who works on crowdspring, we provide award-winning collaboration tools that make the design process easy for you and the designer, we offer safe payment options for clients and designers, and we guarantee your satisfaction 100%.
You will pick from many different package graphic design ideas made to your requirements. You won’t find generic templates here. It has never been easier to get the perfect package graphics design - designed by experienced designers - that will wow your customers and set you apart from your competitors.
We have everything you need in one place (project management, designer discovery, feedback, file transfers, IP protections for the work you’re buying, award-winning customer support, and more, for a price that’s 25 to 50 times less than you would pay an agency). You’ll get full commercial and usage rights for your custom package graphics design as part of a written, custom legal agreement transferring those rights to you.
A great package graphics design doesn’t have to cost tens of thousands of dollars. Custom package graphics design projects on crowdspring start at $399, including all fees.
The crowdspring platform is trusted by tens of thousands of the world’s best agencies, businesses and brands. Crowdspring lets you tailor your custom package graphics design to your brand to create a design that’s uniquely yours.
We see package graphics design all around us – in magazines, advertisements, as part of product packaging, on the web, and in newspapers. Businesses of all sizes need attractive package graphics design because it makes a significant impact on customers, and helps you stand out from competitors.
The cost to buy package graphics design varies widely among firms and designers, and also varies significantly by geography.
Size is very important because the size of a package impacts transportation costs, how a product will display on shelves, and many other factors.
Make sure the size of the product you are designing is in keeping with its purpose, and makes the most of the space required to properly display and transport it.
Yes! In fact, this happens frequently on crowdspring. Our designers are exceptionally good at what they do and clients will often post projects with multiple awards or make offers for other package graphics designs they like.
Yes. You control the privacy of your project. You can select closed galleries (where only you see all the designs), can require designers to sign non-disclosure agreements before you admit them to the project, can keep your project out of search engines, and can create both public and private briefs to hide your future product from competitors.
Design firms will have different prices for package graphics design. It’s not uncommon to find that some firms charge tens of thousands of dollars for package graphics design (not including the design of the packaging itself).
Freelance designers tend to charge less and tend to have lower prices than design firms. This is largely because freelancers typically don’t need to pay for overhead to maintain their businesses and are able to pass those savings directly to clients. However, this too varies widely.
Keep in mind that designers will often charge different prices based on their level of expertise. Don’t forget that design prices vary widely based on geography. Designers and firms in the United States and Europe, for example, may charge higher rates for the same design services than freelancers and firms located in countries who can afford to charge lower rates for the same work.
When comparing quotes and prices from multiple designers and firms, it’s important to understand whether the designers are proposing to charge you hourly rates or flat fees. Some package graphics design quotes propose hourly rates for design services. These quotes might seem low, but could turn out to be higher overall than other quotes that propose a flat rate for the work. Sometimes, a design job that is expected to last 10 hours might take 25 hours, and if you are paying by the hour, you might find that your cost is significantly more than you anticipated.
Whether you are evaluating a single quote or multiple quotes, make sure that you understand how you are being charged for the work, because even the most carefully planned and priced job can quickly go over budget and your design price may increase significantly.
The good news is that you always know how much you will pay when posting your package graphics project on crowdspring. We believe in simple pricing without hidden fees.]Some of the best package graphics designers in the world work on crowdspring. On crowdspring, tens of thousands of designers from over 195 countries around the world compete for your business. You will get choice for your custom package graphics design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.
Our unique model and package graphics design process solves many of the problems typically found when buying package graphics design. Unlike traditional marketplaces where you might look at three or four freelancers, crowdspring is a crowdsourcing marketplace, where designers from around the world post actual package graphics designs.
Crowdspring can help you leverage this international community of designers and eliminate your worries about the cost of package graphics design. You won't need to obtain design quotes in advance of the work because you set your own price. And when your project ends, you choose the one you like the best. It’s that simple!
We continue to be amazed with the breadth of the package graphics design projects our community has done. Many of these projects are protected by NDAs so we cannot publicly talk about them or show you the work from those projects, but package graphics design projects have included the design of package graphics for nearly every industry, and for Fortune 100 as well as many small businesses around the world.
No. TEX and associated programs like LATEX is a system of computer typesetting of documents. This software was designed for mathematical and scientific text and other difficult typesetting jobs. CTAN is the Comprehensive TEX Archive Network - a place for conversations and resources involving TEX. It's not helpful to use LATEX or TEX to create proper package graphics and manipulate them properly for use on product packaging.
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