In today’s legal marketplace, increasing competition, advertising noise, and the commoditization of legal services have put substantial pressure on attorneys and law firms to develop unique brand identities that stand out from the crowd.
Smart lawyers and law firms know that it’s impossible to differentiate when your potential clients don’t notice you.
Yet when you look around at the logos of small law firms and solo practitioners, it’s hard to ignore that most attorneys and law firms do a poor job when it comes to branding their legal services. In fact, most firms give their current logo a “C” average.
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Ask yourself: would your clients hire you if you were just an average attorney?
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