The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC]

In today’s legal marketplace, increasing competition, advertising noise and the commoditization of legal services has put substantial pressure on attorneys and law firms to develop unique brands that stand out from the crowd. Smart lawyers and law firms know that it’s impossible to differentiate when your potential clients don’t notice you.

Yet when you look around at the logos of small law firms and solo practitioners, it’s hard to ignore that most attorneys and law firms do a poor job when it comes to branding their legal services. In fact, most firms give their current logo a “C” average. Ask yourself: would your clients hire you if you were just an average attorney?

Unsure if your current logo is helping your firm stand out? Learn what makes a good logo and common branding mistakes in the legal industry in this infographic designed by crowdSPRING creative tina_chelle:


Ready to invest in your law firm brand? It’s not as expensive as you think! Many law firms and lawyers in the U.S. and from around the world have turned to crowdSPRING to create professional, unique brands for as little as $199. crowdSPRING’s Logo Design Service offers a step-by-step creative brief that helps you outline your firm’s needs and allows you to select from over 100 entries on average. You’ll work with dozens of designers to find the perfect logo that reflects you and your brand.