Whether you’re redesigning an existing package or creating something entirely new, here are the top 2021 packaging design trends you should know.
Does your product come boxed in tomorrow’s garbage, or is your product packaging an extension of your unique brand?
Collaborate with world-class product packaging designers to create beautiful packaging and label design for your products.
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What is packaging design?
Packaging design is the art, science, and technology of enclosing and protecting a product inside a container. Packaging can use a variety of materials and containers, including boxes, cans, bottles, and other types of containers. Product packaging design also includes the design of labels, graphics, colour pallete, fonts, and images used on the packaging.
Why is packaging design important?
It’s impossible for your company to impress shoppers and prospects with generic packaging design that doesn’t make your product pop on the shelf or online.
Generic label design is quickly discarded and thrown out with the trash. And, because packaging for most products must be custom, generic templates can’t help, especially when it comes to graphic design. Just like you wouldn’t use a generic logo for your brand, stay away from generic product packaging.
Whether you sell at retail or via mail order, you wouldn’t want to use generic product packaging anyway because it would make it impossible for customers to fall in love with your unique products and brand.
QUIZ: WHICH PACKAGING IS BEST?
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How crowdspring works for packaging design
Describe your perfect packaging
Our interactive Q&A is easy to use and customized for packaging design. Set your budget and share your vision.
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How much does it cost to design custom product packaging?
How can you design stunning product packaging?
Many different strategies, techniques, and skills are involved in creating powerful and unique packaging. And you must use specialized software like Adobe Illustrator. When packaging designers are asked to design packaging in packaging design projects, they must assess many elements such as the layout, physical shape, degree of protection required, size, the physical properties of the product inside the box packaging design, label design, and much more. Professional packaging designers understand how to create an appropriate balance between the required elements to create packaging that both stands out, offers plenty of space for stunning label design, and protects the products.
Your packaging must be unique to stand out and only professional package designer can help you create unique packaging that people love and offer many original packaging design ideas.
Smart marketers and business owners know that it’s impossible to visually stand out if your product packaging looks like thousands of others.
Who needs professionally designed packaging?
Every business that sells products must design unique packaging. This is necessary to protect products during shipping, and is also important to showcase these products online and on a store shelf.
Packaging used to be inconvenient, hard to open, and uninspiring. Much packaging still is. But smart companies have found that exceptional packaging can create brand value and a phenomenal consumer experience. To learn more about the fundamentals of packaging design, read proven tips for successful food packaging and about the importance of packaging for beauty businesses.
What makes custom package design great?
With thousands of products on retail store shelves, eye-catching packaging design is the only on-the-spot tool you have to encourage consumer sales. Whether you’re selling a beverage, food or a physical product, you must design product packaging, including the label design, to capture attention when someone is looking at products in-store, and it must offer something unique to appeal to your customers. Knowing how to get people to respond favorably to your packaging design will help you sell more products. This is important - when you look at packaging of the world's best brands, you can see most of them use professionally designed product packaging.
When should you use generic product packaging?
You’ll find companies offering to sell you generic packaging. But, generic packaging is quickly forgotten and will make it impossible for your customers to fall in love with your unique company. You need packaging that stands out.
Look at the world’s most successful companies. Not a single one uses generic packaging to sell their products. That should tell you something...
You’ll either pay for professional package design up front with a small fee or suffer the inevitable consequences of bad design.
How is crowdspring different from companies that offer generic packaging?
Crowdspring is the most trusted source for packaging design services. We help clients get the perfect custom package design at an affordable price and help them select their favorite from many unique design ideas, designed by professional designers using a dramatically easy design process.
This includes packaging type (box, bottle, etc.), different dimensions, bottle and box label design, corrugated boxes, label design, shipping container labels, product specifics, SKUs, product photos and all other requirements and specifications that impact your company’s packaging design.
It’s never been easier to get captivating, innovative packaging that will impress your customers and set you apart from your bland competition.
Among other advantages, we professionally review for quality every single packaging designer who works on crowdspring, we provide award-winning collaboration tools that make the design process easy for you and the packaging designer, we offer safe payment options for clients and designers, and we guarantee your satisfaction 100%.
You will pick from many different package design ideas made to your requirements. You won’t find generic templates here. It has never been easier to get the perfect package design - designed by experienced packaging designers - that will wow your customers and set you apart from your competitors.
We have everything you need in one place (project management, designer discovery, feedback, file transfers, IP protections for the work you’re buying, award-winning customer support, and more, for a price that’s 25 to 50 times less than you would pay an agency). You’ll get full commercial and usage rights for your custom packaging design as part of a written, custom legal agreement transferring those rights to you.
A great packaging design doesn’t have to cost tens of thousands of dollars. Custom packaging design projects on crowdspring start at $799, including all fees.
The crowdspring platform is trusted by tens of thousands of the world’s best agencies, businesses and brands. Crowdspring lets you tailor your custom package design to your brand to create a design that’s uniquely yours.
And, if you need to design the package graphics for your product packaging, such as a label or other graphics (including illustration and typography), we can help with that too!
How you can hire professional packaging designers
We know you have many choices to design packaging for your company’s products. The most common method is to hire a freelance designer, and you can work 1-to-1 with an expert packaging designer on crowdspring.
There are other ways to get your packaging. For example, you can crowdsource your packaging design from a design company by starting a packaging design contest on crowdspring.
Nothing makes us happier than connecting people, businesses, agencies and nonprofits with talented designers.
We have a terrific community of logo designers, packaging designers designers, web designers, illustrators, product designers and namers. Over 220,000 talented creatives from 195 countries work on crowdspring.
When you post your custom packaging design project on crowdspring, you’ll get custom designs submitted by designers from all over the world. You won’t have to waste your valuable time digging through bids and proposals. You’ll pick your favorite from actual designs. In fact, clients have told us that choosing their favorite is the hardest part of the whole process!
When using crowdspring for custom packaging design services, you can focus on getting the best result possible. We take care of everything else. With our award-winning customer service, hassle-free guarantee, customized legal agreements, strict intellectual property standards and fantastic project management tools, we know you’ll be happy. And if you’re happy, we’re happy.
And if you prefer to work with a single designer, we’ve got you covered. Just like a traditional crowdspring project, in 1-to-1 projects, you decide how much your project will cost. The minimum price for a 1-to-1 project starts at $200 (which includes crowdspring’s fee) and you can always increase the award.
Designers receive 100% of your award. Our fees cover the cost to host the project, our award-winning tools, escrow and payment, and custom contracts and non-disclosure agreements.
You and the designer you pick will be able to negotiate both the scope and the price for the project. When determining your award amount, please remember to price your project based on the scope of work. More labor-intensive projects deserve larger awards than very simple projects. You can set your own budget or you can ask the designer to provide a price quote based on the scope of work. It’s your choice.
We like to have fun at crowdspring, but we take our business very seriously. Although the vast majority of the businesses we work with are smaller, we regularly work with the world’s best Brands, including Amazon, LG, Random House, Starbucks, Barilla, Phillips and many more. We also regularly work with many of the world’s best agencies - and tens thousands of entrepreneurs and startups from over 100 different countries.
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The ultimate guide to product packaging design
Are you giving your packaging design the attention it deserves?
You may have an awesome product. But, it’s your packaging that does the selling. That’s because packaging is a form of branding and a key part of brand design. Knowing how to make your product stand out among other products on shelves or online can mean the difference between a successful product and a failure.
Take a look at these packaging examples, tips, and ideas to draw inspiration and learn how to create stunning product packaging.
Sustainable package design
A product’s packaging is a vital sales tool. It’s a megaphone for your brand.
And, it’s also going to inevitably land in a trash can or recycling bin.
The buying public knows this. Consumers are tired of contaminating their planet with wasteful packaging.
Sustainable packaging, in general, is a big and hopefully lasting trend. Alternatives to plastic packaging, including cardboard box packaging and packaging made from biodegradable materials, are improving and are being widely embraced.
Plastics are not good for our environment. They don’t biodegrade. They simply pile up in landfills, litter our landscape, and create giant garbage patches in the middle of our oceans.
8.3 billion metric tons of plastic have been produced since the 1950s. And, half of that has been created in just the last 15 years.
Much of this problematic plastic comes in the form of single-use plastic packaging. In fact, roughly half of the plastic produced every year (150 million tons out of 300 million tons) is disposable plastic.
Public awareness of this problem is rising. Popular hashtags like #sustainability, #climatechange, and #plasticpollution prove it.
And, the rise of companies that are innovating new sustainable packaging options – companies like Ecologic, Notpla, and PaperFoam, among others – shows that the packaging industry is primed and ready to meet the demand.
Thanks to the growing range of non-plastic packaging alternatives, this green trend is accessible to more businesses than ever before.
Minimalist package design
Minimalism is thriving in many areas of design. You wouldn’t show off an engagement ring in a pile of gaudy costume jewelry. And, your product won’t show off to its best advantage inside busy, visually overwhelming packaging.
Designs featuring restraint and simplicity are particularly popular among natural products. Perhaps because an uncluttered design communicates that there’s no need to hide behind busy graphics.
You can see this trend in action in Target’s Good & Gather brand. The brand’s packaging eschews busy, hyper graphics for richly-colored plain backgrounds, warm serif fonts, and enlarged food photography. The uncluttered design really allows each food product to shine.
Flat illustration on package design
Flat illustrations have stealthily dominated the design world over the past several years.
First, Apple embraced flat icons 2013 and mobile designers followed. Then, SaaS giant Slack debuted their iconic flat illustrations by Alice Lee in 2017 and web designers followed.
Now, in 2020, packaging designers are joining the flat illustration party in droves.
And it makes perfect sense – flat illustrations are an extension of the current minimalist zeitgeist. They’re also a versatile illustration style that can be adapted successfully to represent many unique brands. And, perhaps most compelling for packaging design, flat illustrations are relatively easy to print on a wide range of packaging mediums.
Transparent package design
Packaging designers are embracing transparency.
Revealing what’s on the inside has never been a more important concept for businesses. This is the Era of Authenticity.
People are tired of false and contrived advertisements. They’re over the corporate veil. And, they want to do business with companies that behave with honesty, integrity, and transparency.
Packaging that reveals the product inside the box design is aligned with those priorities.
Misrepresenting a product through packaging trickery is a great way to burn trust and lose customers. This trend of packaging honesty and transparency is the remedy.
This style gives your brand and products a strong brand identity even when you must use plainer box design packaging.
Think about ways that you can incorporate transparency of all kinds into your product package.
Softer colour palette on package design
A new colour palette is providing a twist on minimalism – stepping away from the standard black and white trend for a softer look.
You’ll find simple designs rendered in neutrals and soft shades bringing new subtlety to minimal packaging design.
If a minimalist design is right for your brand, consider embracing this trend for a wider colour palette to help your business stand out.
Bold patterns on package design
While some brands are tweaking minimalism to make their own unique mark, others are deliberately flouting it.
To counter minimalism’s overwhelming popularity, many businesses are moving in the opposite direction for their brand design. Ornate, intricate detailing on their packages help them stand out from the minimal crowd.
This trend is not for the faint of heart. It takes a strong brand to align with strong patterns. But, if your brand is bold, this trend might be right for your business.
Today’s shoppers want to be distracted by some spectacle.
Just as Depression-era consumers flocked to Ziegfeld’s Follies and embraced the distraction of glossy MGM musicals, shoppers today are looking for a shiny, pretty thing to take their minds off of global climate change, presidential elections, and divisive human rights issues.
We’ve already seen an increase in metallic lettering and graphics; holographic foil elements, sharp, elegant contrasts, luxurious textures, and continued popularity of the ever-elegant Art Deco revival movement.
We anticipate more brands will embrace these, and other, luxurious design styles to capture consumer’s eyes and win their hearts.
Smart homes, Apple Pay, rideshare and food delivery apps...
People expect tech integration everywhere in their lives. That’s why tech-integrated packaging design is trending.
You’ll see QR codes, social media tie-ins, interactive games, and other augmented experiences featured on the packaging. These techniques provide users with new ways to experience and interact with your product.
This trend elevates your packaging beyond an item to be immediately removed and discarded, to a branded experience.
Subscription boxes are popular. Really popular.
While the classic Fruit of the Month club has been around for ages, modern subscription boxes offer a bit more fun and excitement. With subscription services for nearly every niche interest you can think of – from tea to horror novels, to leggings, to vegan beauty – there’s something for everyone.
And, whether subscribers are simply ordering regular necessities or gifting themselves with a surprise present every month, the shopping public has embraced these services like gangbusters.
For subscription services, the delivery experience is the most important interaction with their customer. So, they’ve prioritized creating an amazing unboxing experience to strengthen subscribers’ bond with their brand.