8 Powerful Product Design Psychology Principles
Here are 8 proven, powerful ways you can incorporate psychology to increase engagement and design better products.
Product design is the process of imagining, creating, and iterating the design of a new product or redesign of an existing product to solve a specific problem or address a specific need. The key to successful product design is to understand the end-users or customers for whom the product is designed.
A successful product quickly acquires new users and customers and delivers consistent value. It’s not surprising that companies with successful products grow their customer base, increase their revenues, and outperform competitors.
Companies like Apple, Samsung, LG, and many others have built multi-billion dollar brands with successful product design.
And, while you might not have a product design budget that rivals those companies, you shouldn’t lose hope. When planning your next product, the less you leave to chance, the better.
Here are the four important steps you must follow to turn your ideas into a successful new product:
1. Define – Talk to customers, do market research and competitive analysis.
2. Explore – Measure the opportunity, build your business case, and develop the idea.
3. Build – Know your target, check in, and be flexible.
4. Learn – Use focus groups, listen to your team, and take advantage of social media.
To learn more, read 4 Important Steps To Turn Your Idea Into a Successful New Product.
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Today, consumers globally are more concerned about the environment than ever before. People want products and packaging design we can be guilt-free over.
Recent research shows that 48% of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.
This data is well represented in the $128.5 billion sustainable fast-moving consumer goods purchased in 2018.
Designing for the environmentally-conscious consumer must include environmentally safe components without disrupting the quality of life they are used to.
Continuing with the hot trend of smart devices and products, today’s consumers want at-their-fingertips information about their health and wellness.
With the introduction of smartwatches, smart scales, blood sugar trackers, and a multitude of health-related apps, consumers are better able to keep track of their health — and are loving it. In fact, wearable devices like smartwatches are used more than ever. According to Pew Research Center, approximately 1 in 5 U.S. adults say they regularly wear a smartwatch or fitness tracker in 2020.
In years past, low-end fitness trackers held the reins in sales. Today’s consumers are finding value in higher-end smartwatches that offer health utility and mobile communication.
While there is still a market for consumers who simply want to know their distance walked and heart rate, studies show that sales are shifting toward higher-end products, such as Apple and Samsung watches, which offer more features.
Wearables aren’t the only health-related smart product that is commanding attention. Health-conscious consumers are breaking up with their gym contracts and opting instead to purchase home equipment that offer smart-tech.
Designing products to fit in the smart health arena is, well, smart. Consumers today want to actively participate in their health and health goals, and launching smart health products is an excellent way to meet both needs.
Unless you have been hiding under a rock, you know that CBD health products are everywhere.
CBD (cannabidiol) is a substance found in the cannabis plant. While it can be extracted from various cannabis species, it also can be synthetically produced.
Since the 2018 Farm Act (legalizing the cultivation of hemp), CBD products have hit the market with no slow-down in sight.
Consumers who use CBD products say they do so to treat pain, anxiety, and sleeplessness. In fact, in a recent poll, 1 in 7 Americans say they use CBD products.
Sales of CBD products are predicted to reach about $1.8 billion by 2022. And, while it may appear to be a saturated market, there is a strong need for new high-quality CBD products.
It’s a good time to be a dog. Or cat, rabbit, ferret, and yes, even goldfish. We love our pets. They are’t just an animal we own and care for – they are a part of our family.
In fact, in recent years, pet owners have come to treat their fur-babies like actual humans.
This is good for the pet, and of course, good for any entrepreneur interested in developing pet-related products.
According to The American Pet Products Association, approximately 85 million households have pets. Pet ownership has been on the rise over the last 30 years, increasing from 56%-68% of American households.
In 2019, the U.S. annual spending on pets was recorded at $75 billion. Consumers are looking for products that will contribute to the health and happiness of their pets and cost is not a major consideration.
In 2020, be on the lookout for pet food to be high quality with clean ingredients, supplements to be infused with CBD and other organic vitamins and minerals, app-controlled treat dispensers and activity trackers, and other toys and technology aimed at entertaining furry friends while keeping them safe.
Fashion is the third-highest polluting industry in the world. Fortunately, today’s consumers, especially younger Millennials and Gen-Z, are aware of the problem and have shown with their voice and their dollars that sustainable fashion is important to them.
More shoppers are open to eco-friendly products than ever before. Today’s consumers are looking for products with ethical messages they can get behind, companies that support local small businesses, clothing that is made to last and worthy of the investment, and products that utilize viable alternative materials.
Shoppers want to purchase from brands they trust. Take a sustainable stand on design and manufacturing and gain customers for life.
Ultimately, great design is about understanding people and their pain points. Products get inside the heads of consumers in surprising ways, and product designers have taken advantage of this for decades.
Product design involves a cross-section of skills, including industrial design skills, graphic and visual design skills, user research, data analysis, prototype design, and business strategy.
Product designers are effectively a cross between a mechanical engineer and an artist. They study function and form, and how a user connects to a product.
It seems obvious, but whatever it is you’re designing should solve actual problems.
Importantly, these should be real problems that many people face.
If you solve a problem only you have, you’re unlikely to find a market for your product. If you solve a problem that you think people have, that isn’t a real problem, you won’t find a receptive audience for your solution.
Figuring out problems can be challenging. Often people don’t know what they need; they just know they have a pain point. Observation and research should be an integral part of your discovery process to determine where your customer’s challenges are.
Focus and clarity of purpose are critical elements that can define the success (or failure) of a product.
We’ve all seen the jack-of-all-trades products that seemingly do everything. And, while they may seem like great ideas on paper, execution often proves more challenging.
There’s nothing wrong with aiming for the stars, but make sure you have a solid plan for how you’re going to get there. If you have to, work towards that goal in stages. Start simple, and build from there.
One of Facebook’s best-known mottos for their developers used to be to 'move fast and break things.'
This may be possible when you’re dealing with a digital product. It’s less appropriate if you’re dealing with a physical product that needs to go through a much longer gestation period before it can reach consumers.
Successful products are built upon a solid foundation of business plan, market research, domain expertise, problem-solving, and common sense.
Try to follow a user-centered design process. This process puts the needs of users and customers first by employing an effective product design cycle: research, design, test, and iterate.
It’s important to make sure that the solution being created matches the needs of end-users. With products that require manufacturing or other third-party involvement, building the right thing the first time is crucial.
A challenge that has plagued many new products (especially those on Kickstarter) is how to manage the manufacturing process. This is especially true when a campaign attracts far more backers than the founders initially expected.
It’s vital to integrate DFM (design for manufacturability) as early in the process as possible. DFM is the process of creating designs that are easy to manufacture, with two goals: making things less expensive to build, and making it easier to build a lot, and quickly.
Many product entrepreneurs lack skills and experience in this area, so plan ahead and make sure you have the expertise in place. When your product moves from the prototype phase into manufacturing, integrating DFM means you can be more confident you can build inexpensively and quickly.
It’s one thing to have a great video demo and a prototype that wows people and brings in the backers. Be careful, though: promising the sun and moon when you haven’t left the ground can be a big mistake.
Do your due diligence to make sure that what you end up building is a high quality and consistent product experience.
The best products are those that deliver a complete experience.
Apple has been at the forefront of this for decades. The company understands that the packaging and marketing of a product creates a sensory experience that reinforces the brand. They have arguably been one of the biggest drivers for better packaging design in many different industries.
Fortunately, you don’t have to be a multi-billion dollar company to have well-designed packaging. Your product’s packaging is the first real experience new customers have with your brand. Make sure that experience is delightful and memorable.
We know you have many choices to design a product. The most common method is to hire a freelance product designer, and you can work 1-to-1 with an expert industrial designer on crowdspring.
There are other ways to get your new product designed. For example, you can crowdsource your product design from a product design company by starting a product design contest on crowdspring.
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We have a terrific community of logo designers, graphic designers, web designers, illustrators, product designers and namers. Over 220,000 talented creatives from 195 countries work on crowdspring.
When you post your custom product design project on crowdspring, you’ll get custom designs submitted by experienced product designers from all over the world. You won’t have to waste your valuable time digging through bids and proposals. You’ll pick your favorite from actual designs. In fact, clients have told us that choosing their favorite is the hardest part of the whole process!
When using crowdspring for product design services, you can focus on getting the best result possible. We take care of everything else. With our award-winning customer service, hassle-free guarantee, customized legal agreements, strict intellectual property standards and fantastic project management tools, we know you’ll be happy. And if you’re happy, we’re happy.
And if you prefer to work with a single designer, we’ve got you covered. Just like a traditional crowdspring project, in 1-to-1 projects, you decide how much your project will cost. The minimum price for a 1-to-1 project starts at $200 (which includes crowdspring’s fee) and you can always increase the award.
Designers receive 100% of your award. Our fees cover the cost to host the project, our award-winning tools, escrow and payment, and custom contracts and non-disclosure agreements.
You and the designer you pick will be able to negotiate both the scope and the price for the project. When determining your award amount, please remember to price your project based on the scope of work. More labor-intensive projects like industrial design deserve larger awards than very simple projects. You can set your own budget or you can ask the designer to provide a price quote based on the scope of work. It’s your choice.
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In a typical product design process, you first create an idea, determine product feasibility, test the product, and then launch the product for consumers to buy.
Packaging design focuses on carrying, protecting, and showcasing the product. Product design focuses on the design of the actual product.
You should document your requirements in writing. On crowdspring, we take you through a proven customized questionnaire to help our industrial designers understand your requirements. You can upload sketches, inspirations or other files to help people get started.
Crowdspring product designers are experienced industrial designers and are comfortable working with many different file formats, including CAD and CAM models
Yes! Every project on crowdspring is protected by a customized legal agreement that transfers to the client full rights to the product design, once you approve the final files and we pay the product designer.
Yes! In fact, this happens frequently on crowdspring. Our designers are exceptionally good at what they do and clients will often post projects with multiple awards or make offers for other product designs they like.
Yes. You control the privacy of your project. You can select closed galleries (where only you see all the designs), can require designers to sign non-disclosure agreements before you admit them to the project, can keep your project out of search engines, and can create both public and private briefs to hide your future product from competitors.
The product designers on crowdspring have helped companies of all sizes with product design. We've worked with big Brands like LG, Barilla, and many others, as well as many entrepreneurs and small businesses in the U.S. and around the world.
The simple answer is because they can. Product design is a complex art, combining many different disciplines. Historically, you had to pay tens of thousands and often, hundreds of thousands of dollars for product design. Companies like Apple invest billions of dollars in product design. But crowdspring has leveled the playing field, allowing companies of all sizes to design products for a tiny fraction of the cost charged by traditional product design agencies.
We created a powerful, proven service that works for product entrepreneurs and businesses of any size. Tens of thousands of smart marketers and business owners have trusted crowdspring since 2008 for professional product design. That’s because crowdspring is home to the world’s best creative team.
Unlike the traditional freelancer or product design agency, crowdspring is a crowdsourcing marketplace for product design. It’s like a contest - on crowdspring, designers from over 195 countries around the world compete for your business to create a custom product design you’ll love. You’ll get choice for your product design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.
Our unique model and design process addresses many of the concerns encountered when pricing the design of products. We take a lot of the work and stress out of the equation for you: you won’t need to get quotes in advance for the work, or interview designer after designer.
Your set the price for your project, and product designers from around the world will post their designs to your project for you to review. When your project ends, you choose the product design you like the best. It’s that easy!
We continue to be amazed with the breadth of the product design projects our community has done. Many of these projects are protected by NDAs so we can't publicly talk about them or show you the work from those projects, but product design projects have included the design of mobile phones, watches, appliances, electronic equipment, clothing, tools, sports equipment, and many more products.
Crowdspring guarantees your satisfaction in product design projects. There's NO fine-print. We are not happy until you are. People are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.
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