Product Design

A successful product quickly acquires new users and customers and delivers consistent value. It’s not surprising that companies with successful products grow their customer base, increase their revenues, and outperform competitors.

Companies like Apple, Samsung, LG, and many others have built multi-billion dollar brands with successful product design.

And, while you might not have a product design budget that rivals those companies, you shouldn’t lose hope. When planning your next product, the less you leave to chance, the better.

Continuing with the hot trend of smart devices and products, today’s consumers want at-their-fingertips information about their health and wellness.

With the introduction of smartwatches, smart scales, blood sugar trackers, and a multitude of health-related apps, consumers are better able to keep track of their health — and are loving it. In fact, wearable devices like smartwatches are used more than ever. According to Pew Research Center, approximately 1 in 5 U.S. adults say they regularly wear a smartwatch or fitness tracker in 2020.

In years past, low-end fitness trackers held the reins in sales. Today’s consumers are finding value in higher-end smartwatches that offer health utility and mobile communication.

While there is still a market for consumers who simply want to know their distance walked and heart rate, studies show that sales are shifting toward higher-end products, such as Apple and Samsung watches, which offer more features.

Wearables aren’t the only health-related smart product that is commanding attention. Health-conscious consumers are breaking up with their gym contracts and opting instead to purchase home equipment that offer smart-tech.

Designing products to fit in the smart health arena is, well, smart. Consumers today want to actively participate in their health and health goals, and launching smart health products is an excellent way to meet both needs.

It’s a good time to be a dog. Or cat, rabbit, ferret, and yes, even goldfish. We love our pets. They are’t just an animal we own and care for – they are a part of our family.

In fact, in recent years, pet owners have come to treat their fur-babies like actual humans.

This is good for the pet, and of course, good for any entrepreneur interested in developing pet-related products.

According to The American Pet Products Association, approximately 85 million households have pets. Pet ownership has been on the rise over the last 30 years, increasing from 56%-68% of American households.

In 2019, the U.S. annual spending on pets was recorded at $75 billion. Consumers are looking for products that will contribute to the health and happiness of their pets and cost is not a major consideration.

In 2020, be on the lookout for pet food to be high quality with clean ingredients, supplements to be infused with CBD and other organic vitamins and minerals, app-controlled treat dispensers and activity trackers, and other toys and technology aimed at entertaining furry friends while keeping them safe.

It seems obvious, but whatever it is you’re designing should solve actual problems.

Importantly, these should be real problems that many people face.

If you solve a problem only you have, you’re unlikely to find a market for your product. If you solve a problem that you think people have, that isn’t a real problem, you won’t find a receptive audience for your solution.

Figuring out problems can be challenging. Often people don’t know what they need; they just know they have a pain point. Observation and research should be an integral part of your discovery process to determine where your customer’s challenges are.

One of Facebook’s best-known mottos for their developers used to be to 'move fast and break things.'

This may be possible when you’re dealing with a digital product. It’s less appropriate if you’re dealing with a physical product that needs to go through a much longer gestation period before it can reach consumers.

Successful products are built upon a solid foundation of business plan, market research, domain expertise, problem-solving, and common sense.

Try to follow a user-centered design process. This process puts the needs of users and customers first by employing an effective product design cycle: research, design, test, and iterate.

It’s important to make sure that the solution being created matches the needs of end-users. With products that require manufacturing or other third-party involvement, building the right thing the first time is crucial.

It’s one thing to have a great video demo and a prototype that wows people and brings in the backers. Be careful, though: promising the sun and moon when you haven’t left the ground can be a big mistake.

Do your due diligence to make sure that what you end up building is a high quality and consistent product experience.

We know you have many choices to design a product. The most common method is to hire a freelance product designer, and you can work 1-to-1 with an expert industrial designer on crowdspring.

There are other ways to get your new product designed. For example, you can crowdsource your product design from a product design company by starting a product design contest on crowdspring.

Nothing makes us happier than connecting people, businesses, agencies and nonprofits with talented designers.

We have a terrific community of logo designers, graphic designers, web designers, illustrators, product designers and namers. Over 220,000 talented creatives from 195 countries work on crowdspring.

When you post your custom product design project on crowdspring, you’ll get custom designs submitted by experienced product designers from all over the world. You won’t have to waste your valuable time digging through bids and proposals. You’ll pick your favorite from actual designs. In fact, clients have told us that choosing their favorite is the hardest part of the whole process!

When using crowdspring for product design services, you can focus on getting the best result possible. We take care of everything else. With our award-winning customer service, hassle-free guarantee, customized legal agreements, strict intellectual property standards and fantastic project management tools, we know you’ll be happy. And if you’re happy, we’re happy.

And if you prefer to work with a single designer, we’ve got you covered. Just like a traditional crowdspring project, in 1-to-1 projects, you decide how much your project will cost. The minimum price for a 1-to-1 project starts at $200 (which includes crowdspring’s fee) and you can always increase the award.

Designers receive 100% of your award. Our fees cover the cost to host the project, our award-winning tools, escrow and payment, and custom contracts and non-disclosure agreements.

You and the designer you pick will be able to negotiate both the scope and the price for the project. When determining your award amount, please remember to price your project based on the scope of work. More labor-intensive projects like industrial design deserve larger awards than very simple projects. You can set your own budget or you can ask the designer to provide a price quote based on the scope of work. It’s your choice.

We like to have fun at crowdspring, but we take our business very seriously. Although the vast majority of the businesses we work with are smaller, we regularly work with the world’s best Brands, including Amazon, LG, Random House, Starbucks, Barilla, Phillips and many more. We also regularly work with many of the world’s best agencies - and tens thousands of entrepreneurs and startups from over 100 different countries.

We would love to help you!