Custom Logo Design

If you don’t care about building a strong brand for your small business, you can get a generic, uninspiring company logo from a free logo maker or free logo generator. They all use generic logo templates and fonts for logo creation. And, while you can create free logo designs or pay a few dollars, your free logo will look like thousands of other logos, just with a different company name. You don’t need design skills to use a logo maker to create your own logo, but you do need to understand design so that your logo reflects your brand personality. A logo from a free logo maker will not be unique and will not help you stand out in a crowded marketplace. And, although a logo maker might claim you can create your own logo for your small business for free, this is rarely true. Most will want to charge you a monthly fee for you to use your free logo, even on a business card. Forever!

Most entrepreneurs, businesses, agencies, and other brands create a logo in one of four ways: by running a design contest, hiring a design agency, working directly with a freelance designer, or making their own with an online logo maker.

Each of these options to create a logo has advantages and disadvantages.

Although you don’t need design skills, a free logo maker gives you generic, template-based designs that looks like thousands of other designs. Sure, you can pick a font style, but the fonts offered by logo makers are generally not ideal for professional logo design. Agencies and freelancers can be very expensive and you get little choice when using their design services.

Design contest are, for most, the best option to customize your logo because you set your own price and pick your favorite business logo from among dozens of unique, custom designs submitted by designers from all over the world, and work with the winning designer to make tweaks to the winning design and get your final logo files. Logo contests provide a lot of flexibility and creativity to customize your logo, especially when you need a logo that’s affordable, custom, and stands out or a package that includes a logo and business cards.

Want to learn more? Check out our business guide to create a high quality logo and this comprehensive guide to creating a strong brand identity.

The truth is that there isn’t a best logo creator, design tool, or logo maker for logo design. Free and cheap design resources simply can’t help you create a strong brand identity

A logo maker with its generic templates will not leave a lasting impression on your customers and prospective customers. Just imagine using a logo on your projects, or in social media, when thousands of other people have a logo that’s identical or similar to yours. A logo maker and logo creator work by picking random pieces from pre-drawn templates. And, even if they let you customize your logo in minor ways, a logo maker, logo generator, or logo creator will not give you a one-of-a-kind brand identity or brand image. There’s nothing unique, custom or brilliant about instant logos created using a logo maker or design tool and their generic templates. And it doesn’t matter whether you create them yourself from templates or if an AI computer creates it for you. In the long term, logo creation using generic design is bad for business. And, importantly, you won’t be able to trademark a generic design. Instead, invest in your business and your brand identity by working with professional designers to create a unique, custom business logo design.

Like everything, there’s a big price range when it comes to custom logo design and design services. If you don’t care about building a strong brand, you can get a generic, uninspiring free logo design from a online logo maker or a designer willing to give you a template design for $5. Experienced designers typically charge $1,000 to $5,000 for logo designs and often charge extra to design custom business cards. Well known freelancers and small design studios will often charge $5,000 to $15,000 for custom logo designs. Mid-size agencies will typically charge $5,000 to $50,000+ for custom logo designs. Read this comprehensive guide for a full breakdown on how much should a logo cost.

A logo is the cornerstone of your branded assets. Here are the most important design tips to create a successful logo.

A logo should be flexible. There are so many mediums in which your logo will be employed: digital, print, physical products, on business cards ... it’s important that your logo looks great when used in each.

The most successful logos are flexible enough that they don’t get lost when changing sizes, backgrounds, or mediums.

A logo should also be simple. Minimalist designs are eye-catching, memorable, and timeless, but still function as creative pieces to make business cards and other marketing materials pop with your business name and logo.

A logo should be memorable. The most memorable logos are clean, memorable, and foster positive brand loyalty and brand image for their customers.

A logo should be timeless. A great logo walks the line between timelessness and trendiness: designing a logo that is both can be a challenge.

A logo should be unique and should reflect your brand personality. A unique logo design can be the difference between blending in and standing out from the competition. Generic logo designs have become extremely problematic. That’s why in the long run, a free logo will end up costing you much more in brand value and confusion than paying a few hundred dollars for a professional designed good logo.

The computers used by a typical free online logo maker or logo creator to create a free logo don’t understand how people think and give you generic, uninspiring templates. Templates can make logo designs, but they cannot create a professional logo. If you want professional logo design, work with real people - designers who understand human psychology, use design software optimized for professional logo design, and who can help you design a professional and unique company logo or a perfect logo design for your brand.

Logo design contests are simple, effective, and affordable. Here’s how a logo contest works on crowdspring: tell us what you need (we walk you through an interactive Q&A customized for logo projects), work with dozens of talented professional logo designers from around the world, and pick your favorite design from many logo variations. You’ll get full rights to the logo design via a customized legal agreement, and all the files formats you’ll need to use your logo. All protected by our 100 percent satisfaction guarantee.

We have you covered! Our designers don’t just design logos. Take advantage of bundled pricing and get a logo and business cards, or logo and social media assets, help with just your letterhead or business cards, or the design of custom marketing materials or social media assets for your business. Save hundreds of dollars by picking a bundle and create a strong brand that people will love and your competitors will envy. This helps you to build a strong brand identity - something no logo maker can offer - and meet your other design-related business needs.

On crowdspring, logo design projects can run from 1 to 7 days and you can always extend any project without cost if you need a little more time. Generally, the logo design process should take no more than a week to finish. Don’t believe the claim from a free logo maker that you can design logos in seconds. Slapping a company name on a generic template doesn’t create a unique brand identity.

You will get a professionally designed custom logo design. Additionally, you will be able to download your logo and get industry-standard ready-to-go files that you can use in print and online, including a lossless vector file (see below). That way, if you later design business cards, a website, or anything else, you’ll be able to properly size your logo to fit every need. And, your project will be protected by a customized legal contract transferring the full legal rights to the design, to you.

When you create a logo, keep certain important technical issues in mind. For example, is your logo going to be printed on paper? Business cards? Billboards? Physical products? Today, there are a lot of mediums and sizes and our logos have to perform well across all mediums. Therefore it’s important to consider where and how your logo will be displayed so that you can specify colors and file formats. At crowdspring, we have you covered by making sure that when you download your logo, you receive vectorized logo designs, which are useful in any medium, including when used at high resolution. When you have a vectorized logo, you don’t need to purchase fonts or worry about the font styles used in your logo.

We created a powerful, proven service with all the tools you need, that works for businesses of any size. Tens of thousands of smart marketers and business owners have trusted crowdspring Since 2008 for high quality logo design. That’s because crowdspring is home to the world’s best creative team.

Unlike the traditional freelancer or agency, crowdspring is a crowdsourcing marketplace for graphic design. It’s like a logo design contest - on crowdspring, thousands of designers from over 195 countries around the world compete for your business to create an online logo design you’ll love. You’ll get choice for your logo design that you will not get anywhere else - especially from a free logo maker. In fact, we guarantee your satisfaction 100% – no questions asked.

Our unique model and design process addresses many of the concerns encountered when pricing the design of logos. We take a lot of the work and stress out of the equation for you: you won’t need to get quotes in advance for the work, or interview designer after designer.

Your set the price for your project, and designers from around the world will post their designs to your project for you to review and to customize your logo. When your project ends, you choose the design you like the best and download your logo, including final, vectorized files that you own and can use anywhere. It’s that easy and you can get started and get your logo today!

Crowdspring guarantees your satisfaction in logo projects. There’s NO fine-print. We are not happy until you are. People are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.