New logo design trends and fads appear every year. Here are the hottest logo design trends for 2020.
Custom Logo Design
You need a high quality logo as unique as your brand.
Collaborate with professional logo designers to create a stunning, high-impact logo for your company or brand.
Why crowdspring is your best choice to create a logo:
- 100% money back guarantee
- Dozens of unique logo designs in 7 days or less
- Original, editable logo design file (AI or EPS)
- Digital, print, web files (RGB, CMYK, PNG, JPEG, PDF)
- Award winning customer support
- Free legal contract protecting your intellectual property
- No logo templates or generic clip art
- 220,000+ professionally screened and reviewed logo designers
Why is a logo important?
A logo is a graphic mark, emblem, or symbol that represents a company or brand.
When you set aside all the design trends and fads, at its core, a logo must:
- Embody your brand
- Be instantly recognizable
- Be versatile
- Be timeless
Every design choice in your logo should exist only to serve and strengthen the four items listed above.
Why do you need a high quality logo?
A company logo is, together with your business name, a critical part of your brand identity.
Brand identity (everything visual about your company or brand) is the common element that will help your customers remember your business when your customers or prospects see your logo on your website, custom t-shirts, business cards, letterhead, on your social media pages, and on marketing materials.
Your logo must be unique to stand out and only a professional logo designer can create a high quality logo that showcases your brand name and meets your business needs. A free logo maker or logo creator will at best, give you a generic logo and brand identity based on templates. Smart marketers and business owners know that it’s impossible to visually stand out if the logo for your brand looks like thousands of others created by logo makers. Crowdspring empowers you to customize your high quality logo and create a brand identity that’s uniquely yours.
WHICH LOGO IS BEST?
Think you can get a perfect score?
More than 60,000 of the world’s best entrepreneurs, businesses, agencies and non-profits love and trust crowdspring for professional logo design.
Talented logo designers, more choice.
Stop wasting your valuable time elsewhere. Over 220,000 talented logo designers from 195 countries work on crowdspring. Get production ready files for print or digital use.
Unique logos you’ll love, guaranteed.
Beautiful logo design that drives results. If you’re not 100% happy with your logo design project, we’ll promptly refund all your money.
Award-winning customer support.
All the support you need, when you need it. Our dedicated support team (99% customer satisfaction) is available by phone, email, and chat to ensure your success.
Protect your intellectual property.
Powerful, industry-leading intellectual property protections, made easy. Every project includes customized, dynamic legal contracts and policies that protect the designs you purchase.
The creative power of crowdspring is unmatched anywhere.
Crowdspring is the first stop for any aspiring entrepreneur, whether bootstrapped or VC-backed. The creative power of the their crowd is unmatched anywhere.
Your unique logo can look this good...
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How crowdspring works for custom logo design
Describe your perfect logo
Our interactive Q&A is customized for a memorable logo design. Set your budget and share your vision.
Designers submit unique designs
Collaborate with dozens of designers, give feedback and score, and get revised custom designs.
Get a unique logo you love
Work with the winner to finalize your favorite design and get the final image files and full copyright rights.
Not into crowds?
Pick a designer and work 1-on-1
How much does it cost to design a logo?
What is a logo and how can you design one?
A logo is a graphic mark, emblem, or symbol that represents and helps people identity and recognize a company or brand.
A properly designed logo will build a bridge between your brand and your customers and prospective customers.
Every business and brand should take its brand identity design seriously and use a professional service, not make a logo based on generic templates from a free logo maker.
Which colors should you choose for your logo design?
Color is one of the most important logo design elements. If you want a stunning and high quality business logo, you have to understand how colors work to create the perfect logo design. This is especially important in a wordmark, which is a distinct, text-only typographic treatment of the company name (examples: The FedEx, IBM and Microsoft logos are all wordmarks).
It may seem like an artistic decision, but the primary color you choose to create a company logo actually has a serious psychological impact on how people perceive it.
In a widely-cited study called “The Impact of Color on Marketing,” research found that people make a subconscious judgment about products within the first 90 seconds of seeing it. Consumers place color above other factors such as sound, smell and texture. Almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition.
Even if they’re not consciously thinking about it, people associate color with different things and feelings. Making sure your company logo effectively capitalizes on positive color association will make the difference in how impactful your logo is.
To learn more about how color impacts branding and logo design and to understand how a color-wheel can improve logo creation, read Small Business Branding: What Color Says About Your Business.
Which fonts should you choose for your logo design?
High quality logos are not just about creative illustrations and drawings! Many companies use typography in their logos either instead of or in addition to images and symbols.
When incorporating words or phrases, logos often play with the font style, size, and even letter spacing. Some logos include the full brand name, while some just include an initial. Some don’t include any letters or words at all, but traditionally use a specific text style for those elements. Either way, typography including the choice of serif or sans serif fonts and typefaces, is essential to making the company name work well with the other graphic elements of the logo. Can it be read at small sizes? Is the letter spacing or word spacing well adjusted? Typography is a craft in itself - it’s the first voice of stating who you are.
Here’s a great guide to help marketers and business owners choose the right company logo font style - Find Your Type: A Guide To Choosing a Font for Your Business.
When should you use a free logo maker to create a logo?
You should never use an online logo maker to create a logo!
We’re serious. You’ll find many free or low cost automated options that can create a generic free logo for you from logo templates. These range from a free logo maker, to an online logo maker that charges you monthly fees to use your logo, to a logo generator, to a logo creator, and other logo design tools. But, an online logo maker or logo creator can offer only generic, uninspiring, template logo designs that will make it impossible for your customers to fall in love with your unique company.
A logo generator or online logo maker may claim that they allow you to customize your logo. But those claims are simply untrue. You can’t make a logo that stands out by using generic elements.There is nothing premium or professional about generic logo design from a free logo maker or logo creator using their pre-made logo templates.
Sure, you might be able to use a free logo maker or logo creator to create a logo and save a few dollars for your small business, but it will end up costing you much more when you struggle to build a strong brand, especially if you’re trying to compete in the United States.
Computers and free logo makers don’t understand human emotion or psychology. Real logo designers understand how people think and how to create emotionally powerful brands using original designs, not logo templates.
The truth is that free logo design is never free.
Don’t fall for statements that you can create a professionally designed free logo in seconds. This is not possible.
Look at the world’s most successful companies. Not a single one used a generic logo maker or logo creator to make a logo and build their brand. That should tell you something...
You’ll either pay for professional logo design up front with a small fee or suffer the inevitable consequences of bad design when using a free logo maker, logo creator, or other cheap logo design service.
Even if you can slightly customize your logo, a free logo maker and generic templates will not leave a lasting impression on your audience and will not give you a one-of-a-kind, professionally designed brand identity. Even if free or cheap logo design services let you customize your free logo using the generic templates offered by an online logo maker or logo creator, you will get an uninspiring, non-professional, generic design.
Simply put: there’s nothing unique, custom or brilliant about logos when you make a logo using a logo maker, logo generator, or a logo creator and their pre-made logo templates, or when those logos are claimed to be created by an AI algorithm or computer from templates.
How is crowdspring different from a free logo maker or logo creator?
Crowdspring is the most trusted source for high quality custom logo design online. Design a great logo for your business or brand, customize it, and get the perfect custom company logo at an affordable price, designed by professional logo designers using the right logo design software and a dramatically easy logo design process.
Among other advantages, we professionally review for quality every single logo designer who works on crowdspring, we provide award-winning collaboration tools that make the design process easy for you and the logo designer, we offer safe payment options for clients and designers, and we guarantee your satisfaction 100%.
You will pick from many different logo design ideas made to your requirements. You won’t find generic templates and stock art on crowdspring. It has never been easier to get the perfect logo - designed by experienced graphic designers - that will wow your customers and set you apart from your competitors.
We have everything you need in one place (project management, designer discovery, feedback, file transfers, IP protections for the work you’re buying, award-winning customer support, and more). You’ll get full commercial and usage rights for your custom logo as part of a written, custom legal agreement transferring those rights to you.
Many business owners worry about how much a logo designs costs. The truth is that a great logo for your business or brand doesn’t have to cost thousands or tens of thousands of dollars. Custom logo design projects on crowdspring start at $299, including all fees.
Crowdspring is trusted by tens of thousands of the world’s best agencies, businesses and brands.
How you can hire professional logo designers
We know you have many choices to design a company logo for your business or to create a logo for your brand. The most common method to create a company logo is to hire a freelance designer, and you can work 1-to-1 with an expert logo design on crowdspring.
There are other ways to get your company logo. For example, you can design a logo by < a href='/start-a-project/logo-identity/logo-design/details/package/?origin=logodesign' target='_blank'>starting a company logo design contest on crowdspring.
When you post your custom logo design project on crowdspring, you’ll get custom designs submitted by designers from all over the world. You won’t have to waste your valuable time digging through bids and proposals. You’ll pick your favorite from actual designs. In fact, clients have told us that choosing their favorite is the hardest part of the whole process!
When using crowdspring for logo design services, you can focus on getting the best result possible. We take care of everything else. With our award-winning customer service, hassle-free guarantee, customized legal agreements, strict intellectual property standards and fantastic project management tools, we know you’ll be happy. And if you’re happy, we’re happy.
And if you prefer to work with a single designer for logo creation, we’ve got you covered. Just like a traditional crowdspring project, in 1-to-1 projects, you decide how much your project will cost. The minimum price for a 1-to-1 project starts at $200 (which includes crowdspring’s fee) and you can always increase the award.
Designers receive 100% of your award. Our fees cover the cost to host the project, our award-winning tools, escrow and payment, and custom contracts and non-disclosure agreements.
Although the vast majority of the businesses we work with are smaller, we regularly work with the world’s best Brands, including Amazon, LG, Random House, Starbucks, Barilla, Phillips and many more. We also regularly work with many of the world’s best agencies - and tens thousands of entrepreneurs and startups from over 100 different countries.