What is a DBA and How to File One For Your Business
There are many important reasons why doing business under a DBA (Doing Business As) name could be the right decision for your business.
We’ll help you understand what a DBA is, explain why you might consider using a DBA for your business, and provide important resources that will help you register your DBA name in any state or territory of the United States.
What is a DBA?
Every business has a legal name. For example, a partnership or sole proprietorship might operate under the legal name of the business owner or owners. A corporation, limited liability company (LLC) or other type of business entity might operate under the name defined in the articles of incorporation or articles of organization.
But, sometimes you don't want to operate your business under your registered legal name. There are many reasons for this. For example, the legal name might be confusing, unrelated to your business, or no longer descriptive of your business. Or you just might want a new name without changing your incorporation or registration documents.
If you do business under a name different from the legal name of your business, that is called an 'assumed name', 'fictitious business name', or 'trade name'. Legally, it's called a doing business as name (DBA).
You can operate your business under as many DBA names as you want - there are no limits. But, each DBA name must be registered in the state where you operate. This is required because the public has a legal right to know that a particular person or legal entity is conducting a business under a name that differs from its legal name.
If you want to learn more about legal business structures and get actionable insights on starting and building a successful, sustainable business, read this comprehensive guide on how to start a business.
And remember each DBA you register should have a unique brand identity so that people can easily remember your business.