Packaging Design for Cannabis Products: How to Build Trust and Gain Customers
For a cannabis health supplement business, the product packaging design is one of the most important ways to reassure consumers and build trust. So, let’s take a look at what your business can do to create great product packaging designs that will win over the skeptics and gain customers.
How Strong Political Branding Can Help You Win Your Next Election
It’s impossible to effectively execute strategy and tactics for a political campaign without good design. But good design is increasingly helping to fuel underdog candidates. In this article, we take a closer look at political branding examples and how design has helped candidates succeed in recent elections.
How A Strong Logo and Brand Can Help Your Etsy Store Thrive
With 1.9 million sellers, 31.7 million active buyers, and 45 million products, Etsy offers an enormous marketplace filled with ample opportunity for the nimble-fingered entrepreneur. But with so many sellers and products, the competition is fierce and success on Etsy requires more than just a unique craft or product. Read on to learn about ways you can transform your Etsy store into an attractive and memorable experience for your prospective customers.
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5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits
Science has shown that people have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.
Real Estate Signage: How to Create Signs That Sell
Whether you deal in residential or commercial real estate, your signs are ambassadors for your business – speaking for your brand when you’re not there to do it in person. Here’s a look at the best practices for creating unique and custom real estate signs that raise awareness about your brand and start a conversation with your potential clients.
How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity
You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can leverage the psychology of reciprocity to grow your business faster. Here’s how.
Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)
It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. “Stories” have grown to become a viable media format in their own right. Here’s a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.