There’s always beauty in good design, but good design isn’t always beautiful. You don’t have to look further than a site like Craigslist, with its infamously austere look, for proof that unattractive websites can be popular and functionally easy to use. What is it that draws people to use sites that are otherwise considered to be a little less than easy on the eyes?
Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business all day, every day, everywhere it goes.
Follow our food truck branding guide and your truck will race ahead of your competition.
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Smart businesses leverage custom illustrations in their marketing strategy. Illustrations can persuade, inform and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion. Let’s take a look at ways that smart businesses use illustration to boost their marketing.
The things you say no to are often the catalysts that give you the time and focus to succeed. The more entrepreneurs say yes, the less time they have to dedicate to what is actually important. Pretty soon, you can find yourself so busy that business strategy and a balanced work-life schedule fall to the side. When strategy and work/life balance deteriorate, so does your business.