With recreational use legal in nine states, the District of Columbia, and across all of Canada, the growth of cannabis businesses is steadily increasing. But are cannabis firms properly connecting with women? The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to connect with a brand new target market.
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Any e-commerce business must successfully master website forms. Often referred to as the gateway between your site and a visitor, forms are the section of your website that will make or break your conversions. Here’s what you need to know to boost your conversion rates and increase your bottom line.
A strong brand shows what your company does, differentiates your company from competitors, and establishes a unique identity and presence in the marketplace. But sometimes, companies should consider a rebrand. We explore when and why companies should rebrand, and the best practices to rebrand your business.
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. That crucial emotional connection stays in a customer’s mind long after the purchase has been made. We show how you can use emotional marketing to compel your customers to stick with your brand.