How to Start a Business in Texas: The Complete Step-by-Step Guide (2019)
Texas is a perfect breeding ground for entrepreneurs. But, while Texas may be a Mecca for independent-minded entrepreneurs, there are still laws to consider when starting a business. So, if you’re wondering how to open a business in Texas, you’ve come to the right place. Here’s what you need to know if you want to stake your business claim in the Lone Star State…
How to Use the Principle of Reciprocity to Grow Your Business Faster
When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.
3 Powerful Influencer Marketing Platforms for Small Businesses
Word-of-mouth marketing is powerful. We trust people we know more than strangers who try to sell us things. But businesses need a louder megaphone to market and friends are rarely enough. That’s where influencers can help. But how do you find the right influencers to endorse your brand? And how do you connect with them once you’ve found them? Here are the Top 3 Influencer Platforms for Small Businesses.
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The Powerful Agency Growth Strategy Your Competitors Don’t Want You To Know
Agencies are at an inflection point. Trends are putting increasing pressure on agencies and forcing the industry to evolve. Competition is becoming fiercer but resources are becoming more scarce. Agencies that do not grow will fail. Here’s your blueprint to implement a custom design service to better serve your clients, with no capital expense and no risk.
Rebranding Can Revive Your Business – Is it the Right Choice for You?
Why rebrand your company? Rebranding may be the key to getting a stale business back on track. In fact, most successful companies, from Fortune 500 to startups, rebrand. Read on for strategic and tactical insights that will help you assess whether your existing business brand is hurting you and steps to rebrand.
Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales
The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales.
The Best and Worst Political Branding of the 2020 Democratic Primary Race
The presidential election season is upon us again. But, we’re not here for the politics. We’re here for the branding. So, who’s doing it right and who’s off the mark? Here are our insights about the branding in the democratic presidential primary race…