10 Loss Aversion Marketing Tactics to Help Your Small Business Retain Customers and Win Sales
People don’t like to lose. Savvy marketers know this. They keep loss aversion in mind as they plan their campaigns and write their copy. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts.
6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small Business Grow Faster
Word-of-mouth marketing (WOMM) is the most powerful marketing tool for most businesses. Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing. Here’s a look at what word-of-mouth marketing is and how marketers and businesses can take advantage of its power.
Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)
We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But the truth is that chatbots can improve marketing and make marketers’ lives easier. Read this comprehensive guide to Facebook Messenger Marketing using chatbots if you want to improve your marketing.
How Hashtags Can Help You Improve Your Small Business Marketing
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.
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Bias Impacts Your Business Decisions But You Can Learn To Control It If You Follow This Proven Advice
Good managers can’t afford to allow their biases to impact the way they perceive their teams. This is especially true when making hiring decisions, during annual performance reviews or when making recommendations for promotions. Here are the most common types of leadership and management bias and ways to overcome bias in the workplace.
Uber’s Powerful Rebrand and What Your Business Can Learn From It
Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. Here’s a look at why Uber rebranded, the lessons you can learn from their rebrand, and how smart businesses can do the same to protect their brand’s health and success.
5 Proven Steps That Will Help You Create A Powerful Brand Identity For Your Small Business
It’s impossible to build a successful business without creating a strong brand. So what is a brand and what are the elements of brand identity? Here’s what you need to know – 5 proven steps that will help you create a powerful brand identity for your business.
Your Travel Website Should Do These 3 Things Well – Do You Know What They Are?
If you want to attract clients your travel website must be user-friendly. Strong travel and tourism websites remind users of the awesome parts of travel while helping their clients overcome the more tedious and complex parts of the travel equation. To achieve this goal, make sure your travel website is designed to do the following three things well.
5 Important Book Cover Design Tips to Help Your Book Stand Out
Like it or not, people judge books by their covers. We all know that we’re not supposed to… But we do it anyway. In this article, we take a closer look at book cover design tips and best practices to help you create a book cover that makes readers want to crack the spine.
3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates
Millennials and Gen Z pay particular attention to product packaging – but not in the same way that older generations viewed packaging. So how do you catch the attention of the most valuable spending generations in the history of the nation? We take a look at the important packaging design trends and how you can create exceptional product packaging that speaks to Millennials and Gen Z.