10 Best Cities in the United States for Startups and Entrepreneurs (2018)
Silicon Valley has dominated the U.S. startup ecosystem for many decades. But this is becoming less true today, as more and more entrepreneurs find their way across the U.S. Let’s take a look at some of the best places (outside of Silicon Valley and the East Coast), to build your startup.
2018 Logo Design Trends: Your Guide to Navigate Hot Trends and Avoid Fads
A good logo design must reflect your brand, and be memorable, unique, and timeless. You should avoid trends that get in the way of accomplishing those design goals. Here are 6 logo design trends that are hot in 2018 (plus 2 trends that you should avoid).
5 Tips for Starting a Successful Clothing Brand: The Definitive Guide (2018)
A clothing brand needs more than just exquisite design to create a lasting business. It needs all the trappings of a successful business as well. If you are ready to start a fashion business, let’s get down to it. Here are our top 5 business tips for starting a successful clothing brand.
How to Cultivate a Female-Friendly Cannabis Brand
With recreational use legal in nine states, the District of Columbia, and across all of Canada, the growth of cannabis businesses is steadily increasing. But are cannabis firms properly connecting with women? The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to connect with a brand new target market.
15 Tips To Successfully Market Your Small Business This Holiday Season
The holidays are a major source of revenue for many businesses. As a small business, you probably don’t have a huge holiday marketing budget. But, don’t let that get you down. Jump-start your small business’s holiday marketing strategy with these holiday marketing suggestions for 2018.
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9 Proven Strategies Your Small Business Can Use to Increase Engagement and Conversion Rates
Any e-commerce business must successfully master website forms. Often referred to as the gateway between your site and a visitor, forms are the section of your website that will make or break your conversions. Here’s what you need to know to boost your conversion rates and increase your bottom line.
Brand Health: 6 Important Questions You Should Ask About Your Small Business Brand
Your brand is your business’s internal identity and public reputation all in one. If your brand isn’t healthy, neither is your business. You need to know if your brand is thriving or ailing – before it’s too late. So, here are 6 important questions you must ask to make sure your brand is healthy.
How to Successfully Rebrand: Everything Your Small Business Needs To Know
A strong brand shows what your company does, differentiates your company from competitors, and establishes a unique identity and presence in the marketplace. But sometimes, companies should consider a rebrand. We explore when and why companies should rebrand, and the best practices to rebrand your business.
Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. That crucial emotional connection stays in a customer’s mind long after the purchase has been made. We show how you can use emotional marketing to compel your customers to stick with your brand.
10 Loss Aversion Marketing Tactics to Help Your Small Business Retain Customers and Win Sales
People don’t like to lose. Savvy marketers know this. They keep loss aversion in mind as they plan their campaigns and write their copy. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts.