13 Powerful Ways You Can Manage Customer Expectations Better To Grow Your Business Faster Than Ever

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13 Powerful Ways You Can Manage Customer Expectations Better To Grow Your Business Faster Than Ever

It’s in every marketer’s and business owner’s best interest to learn how to effectively manage customer expectations. But, if this were truly as simple as it sounds, there would be a lot more happy customers in the world. Here’s a good look at 13 ways that you can better manage your customers’ expectations, create loyal brand followers, and grow your business faster than ever.

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7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy

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7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy

There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.