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Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)

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Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)

It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. “Stories” have grown to become a viable media format in their own right. Here’s a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.