Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment
Most small businesses have very limited marketing budgets. But, we all know that it’s essential to spread the word, build relationships, and make sales. So what’s a small business to do when their need for marketing is big, but their budget is small? Here are 5 lean marketing principles and 22 actionable lean marketing tactics you can try in your small business.
16 Design Symbols Your Business Can Use to Improve Its Brand Identity
Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful method of understanding meaning at a glance. Their ability to convey information, culture, and identity has made them an invaluable part of our shared visual language. We live in a world where people and companies are recognized more for what they represent than who they are. This makes symbols a powerful and effective way of communicating.
The Power of the Guarantee – Is Your Agency Missing Out?
Design and marketing agencies have a unique challenge.It can be tough to convince clients to pay before they can see a finished product. But, what if you could overcome that challenge – and more – with a single marketing tactic? A simple, well-crafted guarantee could be the game-changer your business has been searching for.
Nonprofit Branding: Why You Must Build a Strong Nonprofit Brand
Nonprofits are not traditional businesses.They serve a higher purpose. And, they operate differently than for-profit businesses on a fundamental level.But, just because nonprofits aren’t in it for the money, that doesn’t mean they don’t have to worry about branding. In fact, branding may be even more important for nonprofits.
7 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should Know About
Stock photography and art can’t be used to replace an authentic, consistent visual brand identity. But, stock photos can supplement an already established brand identity. Let’s take a look at the best sources for acquiring free, high-quality stock photos.
How to Start a Brewery Business: The Complete 9 Step Guide (2019)
If you’re passionate about beer, and you’re ready to join the craft beer community, you’re in the right place. Starting a brewing business is hard work. But, you’re not alone. Here’s a complete, 9 step guide on how to start a brewery business.
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Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?
Consumers expect that the companies they deal with have integrity and authenticity. There are many reasons for this shift to authenticity in the consumer landscape, but one element is particularly crucial: millennials. Here are five key factors that help brands increase authenticity.
Twitter Link Roundup #359 – Terrific Reads for Small Businesses, Entrepreneurs, Marketers, and Designers!
The latest roundup of our favorite reads from the past week, for entrepreneurs, small business owners, marketers, and designers. Plus … useful tools that can help you regain your time and focus.
How to Start a Real Estate Business: The Complete 11 Step Guide (2019)
There’s enormous demand for a realtor’s services, as people are always looking for homes, rentals, office space, property, or vacation homes. If you’re interested in starting a real estate business to help buyers and sellers navigate the stressful and complicated process of working through these major purchases, you’ll need to make sure your business is well prepared.
How to Start an Etsy Shop: Your Comprehensive, No-Stress Guide to Starting an Etsy Shop in 2019
We’ve created a comprehensive guide to help de-mystify and de-stress the process of starting an Etsy shop. In the sections below we’ll discuss branding basics, how to create listings, product pricing, financial and legal details – even marketing and long-term strategy – everything you need to know to succeed as an Etsy entrepreneur.
Twitter Link Roundup #358 – Terrific Reads for Small Businesses, Entrepreneurs, Marketers, and Designers!
The latest roundup of our favorite reads from the past week, for entrepreneurs, small business owners, marketers, and designers. Plus … an interesting way to avoid the disappointment of not fulfilling New Year’s resolutions.