Naming a Business or Product

What's in a name? Success. A great brand starts with a strong name. Creatives from around the world will help you find a captivating business or product name that helps your business stand out. Risk-free, affordable and quick.

With every project you'll get:

  • Dozens of name concepts in 7 days or less
  • 100% money back guarantee
  • Award winning customer support
  • 55,000+ happy clients
  • Free legal contract protecting your intellectual property

10 things to consider when naming your business

The name of your company distinguishes your company, products or services from its rivals in the eyes of your customers and potential customers. A company's name can be derived from other words (often, English or Latin) or it can be a made-up word. In fact, many famous company names have unique name etymologies.

If you want to stand out from your competitors, stay far away from free company or business name generators because you'll end up with a generic, uninspiring name.

Here are the 10 things you should consider when deciding on a new name for a company or business:

  1. Think about what you want your company name to convey.
  2. Brainstorm to identify name possibilities.
  3. Keep the name short, simple, and easy to write and remember.
  4. Avoid names that are too narrow or literal.
  5. Avoid decisions by committe but do test the name with others.
  6. Avoid plain words.
  7. Be careful with geographic names.
  8. Avoid obscure words.
  9. Avoid trends.
  10. Consider whether you can register a domain and obtain a trademark.

For more details on each of these, read 10 tips for naming your business. You'll find tons more popular articles about naming your business, plus reviews from our customers, lower on this page.

A powerful way to find your unique business name...

It's impossible for a business to create a great brand and impress customers and prospects with a boring name already used by other businesses.

Online business name generators can't help - they offer generic, uninspiring names that make it impossible for customers to fall in love with your unique company.

Crowdspring is different. Our global team helps clients find unique, custom names (and matching domains) with a dramatically simple process. It's never been easier to get a captivating business or product name - suggested by real people, not machines - that will captivate your customers and set you apart from your bland competition.

We have everything you need in a fresh, easy-to-use interface (project management, namer discovery, feedback, IP protections for the work you're buying, award-winning customer service, and more) for a price that's 25 to 50 times less than you would pay an agency. Guaranteed!

Crowdspring makes the work of finding your perfect business or product name a fun, interactive experience - we won't be suprised if you forget that you're actually working.

Why choose crowdspring?

Talented creatives, lots of choice.

Stop wasting your valuable time elsewhere. Over 210,000 talented creatives from 195 countries work on crowdspring.

Work you'll love, guaranteed.

Terrific names that drive results. If your naming project doesn’t receive at least 100 entries, just let us know within 30 days and we'll promptly refund what you paid.

Award-winning customer support.

All the suport you need, when you need it. Our dedicated support team (99% customer satisfaction) is available by phone, email, and chat to ensure your success.

Protect your intellectual property.

Powerful intellectual property protections, made simple. Every project includes industry leading customized legal contracts and policies that protect your intellectual property.

We provide compelling brand stories ...

Brand story provided by creative mt1895.

'A great tagline (bonus) would be: You can't say Asabasa Spice Co. without first saying AHH. Asabasa is a fun word I like to say when I am feeling great and relaxed. It has no meaning and is not associated with any language from my research. The name is a palindrome which can be spelled and pronounced the same forward or backwards - which means no matter which way you look at it, it still says AHHH (HOW COOL IS THAT!) The name can indeed be trademarked in the USA for sure. It can be branded and it surely has character & personality. The name is essentially just ONE word and only seven characters and uses only three letters.'

Asabasa spice company name

We explain why the name is memorable ...

Brand story provided by creative Itswords.

'Clink has a double meaning - the sound two glasses make during CHEERS. :) And, it's slang for jail - a reference to the historic building your brewery occupies. The name is fun, easy to say, spell and remember, and the reference to a sound 'clink' and to water makes it a memorable name.'

Clinkwater Brewery name

We explain the origins of the name ...

Brand story provided by creative 1parker.

'The name has only 5 letters, it pronounces equally in many languages and there is a nice meaning to it (latin for castle, fortress).'

ARXUM name

how crowdspring works...

1.Tell us what you need.
  • Interactive Q&A customized for naming projects.
  • Flexible pricing for everyone.
  • Simple (takes just a few minutes) and proven process.


"I loved working with crowdspring! It was so exciting to watch your project pick up steam as you gave feedback to the creatives. It felt very collaborative and you have so many creative people submitting ideas just for your project. Their system is organized, easy to use and understand. I am so happy with the results!"
Ali Hissey, Founder, Hissey Fit
step 1 for naming projects
2.Work with our über-talented creatives
  • Multiple creatives submit dozens of name ideas.
  • Review, rate, and give feedback.
  • One price. Pick the name you love.


"In 10 years I have launched 17 projects on crowdspring and have always been impressed. Crowdspring brings 10 maybe even 100 times more creativity than simply working with a single random creative I could have found outside of crowdspring where I might only see a couple different concepts. And the price is very affordable."
Steven Krane, Entrepreneur & Investor
step 2 for naming projects
3.Pick the winning name and finalize the project.
  • Select the winner.
  • Make final adjustments.
  • Receive full rights to the work you purchased.

FAQs for step 3

"I just finished my 2nd of 3 projects with crowdspring. The first was an incredible book cover. This new project was artwork for a wooded token. I have a 3rd project on going for the development of a logo for graphic for my wife's jewelry business. I'll summarize - Don't waste your time at other sites - just come to The experience, the talent and the result will only make your life easier."
Robert Dixon, Bob Dixon Consulting Services
step 3 for naming projects

Our customers love us.

Crowdspring is the first stop for any aspiring entrepreneur, whether bootstrapped or VC-backed. The creative power of the their crowd is unmatched anywhere.

business and product naming Hiro Taylor testimonial photo

Hiro Taylor

CEO, HeroPay

Captivating business and product names at the right price.

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Frequently Asked Questions

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A team you can rely on.

Our award-winning dedicated customer support team has a 99% satisfaction rating, and can help by phone, mail and chat.
Questions? Just ask.

Need help deciding?

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