Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.
5 Mistakes To Avoid When Naming Your Business
One of the most challenging pieces of starting a new business is choosing a name for your business. Your business name is part of your company’s brand identity and will influence your logo design and your entire visual brand. Here are 5 mistakes to avoid when naming a business.
Branding for Food Trucks: The Definitive Guide
Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business all day, every day, everywhere it goes. Follow our food truck branding guide and your truck will race ahead of your competition.
6 Ways That a Strong Brand Identity Will Drive Sales For Your Construction Business
Competition in the construction business is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Here are 6 ways that strong brand identity will drive sales for your construction business.
Logo Design Trends 2020: Your Definitive Guide to Navigate The Biggest and Hottest Trends
A good logo design must reflect your brand, and be memorable, unique, and timeless. You should avoid trends that get in the way of accomplishing those design goals. Here are 8 logo design trends and styles that will be hot in 2020.
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The Definitive Guide to Creating a Compelling Visual Brand for Your Restaurant in 2020
If you’re starting a restaurant, then you’re probably pretty passionate about food. But, are you passionate about your brand? If you want to succeed, you’re going to have to be. A restaurant’s brand is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. The decisions left unmade, and a brand left untended, may hurt your business.
How Brand Consistency Can Help You Put Competitors In Your Rearview Mirror
Consistent. Branding. Is. Vital. Your logo, your website, your mobile app, your store signage, your marketing and customer support messaging… they must all be instantly recognizable as your brand. There are multiple reasons why consistent branding is so powerful – and inconsistent branding is so harmful. So, let’s take a deeper look at the whys and hows of branding consistency.
Branding a Ghost Kitchen: How to Build Credibility for an Invisible Restaurant
Ghost kitchen, virtual restaurant, cloud kitchen…Whatever you’re calling your venture, you’re a part of a new food business experiment. And, with delivery fees, service fees, and tips to factor in to the cost of their meal, people want to make sure they’re spending their money with a restaurant that’s worth it. This makes branding an important differentiator for your business. So, here are 5 design and branding tips for developing a successful virtual restaurant.
Rebranding Can Revive Your Business – Is it the Right Choice for You?
Why rebrand your company? Rebranding may be the key to getting a stale business back on track. In fact, most successful companies, from Fortune 500 to startups, rebrand. Read on for strategic and tactical insights that will help you assess whether your existing business brand is hurting you and steps to rebrand.
The Best and Worst Political Branding of the 2020 Democratic Primary Race
The presidential election season is upon us again. But, we’re not here for the politics. We’re here for the branding. So, who’s doing it right and who’s off the mark? Here are our insights about the branding in the democratic presidential primary race…
13 Important Branding Lessons from the Top 4 E-Commerce Giants
Online commerce has taken the world by storm and forever altered the way we do business. But, that doesn’t mean that all online businesses are created equal. Simply showing up online isn’t enough to guarantee success. We’ve cultivated a list of 13 actionable lessons from the top 4 Ecommerce giants that apply to businesses of any size or platform – not just iconic internet businesses.