Starting a Business

Starting a business is an exciting and sometimes overwhelming journey - learn everything you need to know.

Marketing

6 Ways To Simplify Your Small Business Marketing Strategy

Small businesses often overcomplicate digital marketing. Here are 6 ways to simplify your marketing strategy to grow your business faster.

Small Business

10 Types of Freelancers Who Can Help Your Small Business Grow Faster

Freelancers can help your small business or startup grow faster. Here’s how they can play help you achieve your short and long-term business goals.

Brand Identity

Brand Archetypes and How They Can Help Your Business: The Definitive Guide

Brand archetypes are human character traits that most accurately reflect a brand. This guide explores how archetypes can improve your brand strategy.

Small Business

The 15 Most Common Reasons Small Businesses and Startups Fail

Discover 15 reasons small businesses and startups fail, including capital formation, poor product-market fit, planning issues, and marketing mistakes.

Small Business

7 Strategies to Help You Build a Strong Retail Brand

Strong branding is vital to retail businesses. Here are 7 strategies and best practices on how you can build a strong retail brand that resonates with customers.

Marketing

The Definitive Small Business Guide to Brand Pillars

How you tell your brand story matters. Learn how to create brand pillars that will differentiate your company from competitors and better showcase your brand.

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Brand Identity

71 Branding Statistics Every Entrepreneur and Marketer Needs to Know in 2022

Help your business stand out. Here are 60+ important insights on branding that every entrepreneur and marketer should know.

Small Business

10 eCommerce Website Best Practices

eCommerce best practice tips: 1. create a good first impression, 2. build trust, 3. showcase your products, 4. build a community, and more.

Brand Identity

Descriptive vs Non-Descriptive Logos: Which Kind is Most Effective?

Descriptive logos more favorably affect consumers’ brand perceptions and improve brand performance than non-descriptive ones. Here’s why.

Entrepreneurship

How to Make a Winning Pitch Deck for Startup Fundraising

Learn do’s and don’ts for an investor pitch deck and the most important elements your fundraising pitch deck must include.

Small Business

Hiring in Retail: 7 Strategies to Hire and Retain Superstar Employees

Great employees can help retailers sell more products, be more efficient, and improve customer service. Here are 7 strategies to improve your hiring process.

Small Business

7 Expectations vs. Reality of Starting and Growing a Small Business

Entrepreneurial reality checks are hard but necessary. Here are the expectations vs. realities of starting and growing a small business.

Topics We Write About

Brand Identity

Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.

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Design

Good design is good business. Check out these actionable insights on graphic, web, print, product, and packaging design.

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Entrepreneurship

Leadership, inspiration, and business know-how. The actionable insight entrepreneurs need to succeed.

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Marketing

Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.

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Small Business

Small businesses do it all with less. Our marketing tips, tools, and growth strategies will help you run your business better.

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Agencies

Marketing techniques, trends, tools, and more to help modern agencies grow and thrive.

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Nonprofits

Nonprofits must accomplish a lot, with less. Our tips, tools, and insights will help you launch and grow your nonprofit.

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Other

Musings on a variety of topics related to small businesses, startups, design, and marketing.

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The easiest way to get affordable, high‑quality custom logos, print design, web design & naming for your business.

Topics We Write About

Brand Identity

Brand Identity

Design

Design

Entrepreneurship

Entrepreneurship

Marketing

Marketing

Small Business

Small Business

Agencies

Agencies

Nonprofits

Nonprofits

Other

Other

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The easiest way to get affordable, high‑quality custom logos,
print design, web design & naming for your business.