Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
Smart marketers incorporate one or more psychological principles into marketing campaigns, content marketing, and sales strategy.
Here's everything you need to know about the important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is marketing psychology?
Marketing psychology, sometimes called 'Neuromarketing', applies neuropsychology to content, marketing, and sales as a way to influence purchasing decisions.
For many decades, researchers have studied how people cognitively respond to marketing. In fact, it's well-established today that people have sensorimotor, cognitive, and affective responses to marketing. Understanding these responses helps marketers create more efficient and effective marketing strategies and campaigns, and creates more successful product launches.
A better understanding of human cognition and behavior also helps marketers and designers create stronger brand identities for companies.
How does marketing psychology improve marketing?
Marketers, entrepreneurs, and business owners assume that most people make decisions by conducting research and then weighing the options. But, that’s not how most people make decisions. People frequently act illogically, making their behavior difficult to predict. And, they rarely take the time to learn the full facts before taking action.
Marketing psychology can give smart marketers and business owners a competitive advantage, by optimizing marketing strategies and tactics in ways that intentionally and proactively influence people's behaviors and decisions.
What are the core principles of marketing psychology?
There are many important principles, theories, and concepts used in marketing psychology. These include:
- the principle of reciprocity
- information-gap theory
- social proof theory
- and loss aversion marketing
You can research each of these principles, plus dozens of other key principles of marketing psychology, via the links below.
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