Marketing Psychology: 21 Key Principles of Human Behavior
Smart marketers incorporate one or more psychological principles into marketing campaigns and marketing strategy, content marketing, and sales strategy.
Here’s everything you need to know about the important principles and theories that can supercharge your marketing and influence people to buy your products or services.
What is marketing psychology?
Marketing psychology, sometimes called 'Neuromarketing', applies neuropsychology to content, marketing, and sales as a way to influence purchasing decisions.
For many decades, researchers have studied how people cognitively respond to marketing. In fact, it’s well-established today that people have sensorimotor, cognitive, and affective responses to marketing. Understanding these responses helps marketers create more efficient and effective digital marketing and traditional marketing strategies and campaigns, helps you find more potential customers, and creates more successful product launches.
Put differently: if you know how and why people think and act the way they do, you can improve your marketing.
And, a better understanding of human cognition and behavior also helps marketers and designers create stronger brand identities for companies.