Startup Marketing

7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy

Read more

7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy

There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

Read more

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends, these consumers value authenticity and seek out brands striving to make a genuine connection. Here’s a closer look at three businesses who do a great job telling their brand story through product packaging.

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

Read more

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.

Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand

Read more

Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand

Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Influencer marketing targets a smaller, more precise market for each business, thereby reducing the overconsumption and chaos of an otherwise confusing, overwhelming digital marketplace. But for influencer marketing to succeed, there has to be a good fit between your brand and the influencer(s) that represent you.

Post-Millennial Marketing: How to Market Effectively To Generation Z

Read more

Post-Millennial Marketing: How to Market Effectively To Generation Z

Generation Z will soon play an important role in our economy. If you’re a marketer, you’ll need to tailor your messages to reach a new audience. If you’re a business owner or manager, you’ll need to figure out what these new employees will be looking for and how to get the most out of your working relationship with them. Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business.

The easiest way to get affordable, high‑quality custom logos,
print design, web design & naming for your business.

Our flexible pricing is perfect for businesses of any size.

Learn How To Get A Design Your Customers Will Love

Topics We Write About