Crowdspring Pro for Agencies

In the days of Don Draper, things were different. You had your account men and your creatives. You bought and sold stories. Charm was your most valuable currency, and the exchange rate for client dollars was glorious. Not a bad time to be alive, assuming you were a straight white man.

Things have changed a bit since then. Add computers into the marketing mix and supercharge things with the Internet, and suddenly Don’s tendency to slur during afternoon meetings is the least of his problems. It’s no longer SCDP versus CGC, but SCDP versus a number of 3 man boutique shops, recent college grads with undervalued design degrees, and your 64 year old neighbor who taught herself Photoshop between soaps. Pretty stories mean nothing without the numbers to back them up, and those once lofty retainers are scoffed at by companies who hire unpaid interns to manage their social media marketing.

In this brave new world, is it any surprise that people have been proclaiming the ad agency dead for years now?

Obviously, those proclamations aren’t entirely fair. There are still heavy hitters in the agency world, but many of them have struggled to keep pace with innovation driven by the breakneck pace of technological expansion. Even smaller, more nimble agencies have found themselves in a position where managing overhead is a challenge. So while rumors of the ad agency’s demise have been grossly exaggerated, their health isn’t exactly picture perfect, either.

The resulting kerfuffle is benefiting no one. Agencies are spending so much time and so many resources on trying to keep up with the relentless pace of digital innovation that their overhead is ballooning while their revenue is eroding. Companies, in the meantime, are playing Russian roulette with their brands by cobbling together piecemeal marketing through freelancers without any kind of strategic guidance. Everyone loses in that scenario.

That’s where the crowd comes into play.

Maintaining an in-house creative staff is expensive and laborious. With the crowd, you get access to a creative pool many times larger than anything you could tap in-house for a fraction of the cost. While strategic creatives are still necessary to make sure the crowd is effectively utilized, it’s far less expensive to hire one strategist than four designers… forget about 220,000 of them.

The truth is that agencies crowdsourced work long before the word crowdsourcing even existed.

Crowdspring offers a place where work opportunities are consolidated, minimizing time spent sourcing and applying for opportunities through other avenues that may or may not turn out to be legit. Crowdspring also offers more payment and intellectual property security. On top of that, work on crowdspring can open the door to ongoing work with an agency by helping designers build relationships and giving designers a place to park their portfolio.

Companies win big here, too. If an agency works withcrowdspring, they get a chance to consider a much wider array of creative proposals from people who specialize in specific types of projects. That means an agency’s client gets the cutting edge deliverables necessary to perform under the guidance of those who know the game better than anyone else at a far more comfortable price point. No more Russian roulette. Plus, with our industry leading intellectual property agreements, policies and practices, you can trust crowdspring to deliver reat results for you and your clients.

Since 2008, crowdspring has been the top choice for the world's large, midsize and small agencies. We've worked with the likes of Crispin Porter + Bogusky, BBH, FCB, Element79, Shift Communications, and hundreds of other agencies in the United States and around the world.

Our flexible pricing is perfect for agencies of any size. You will know exactly what you will pay, with no hidden costs and no surprises.

While agencies can post Silver and Gold projects, most agencies post Elite or Platinum projects in order to work with the best creatives and access pro tools.

Elite projects allow you to work with three of the best designers on crowdspring (those with a reputation of 90 and above), each of whom is paid. Having three designers will give you three different styles and approaches and will minimize the time you spend giving feedback and scoring entries. In the end you will choose the best entry from each of the three designers. The best entry overall should receive the top award and you will acquire the intellectual property rights, and final deliverables, to all three designs.

Agencies of any size can leverage team collaboration tools (with granular user permissions), private galleries and projects, search engines exclusion, non-disclosure agreements with individual approval options, customized project legal contracts, unlimited public and/or private focus groups, and white-label, agency-branded presentation sites to help agencies deliver great results and get feedback from their clients.

Crowdspring guarantees your satisfaction. There's NO fine-print. We are not happy until you are. Agencies are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.