Logo Design

The Definitive Guide to Creating a Compelling Visual Brand for Your Restaurant in 2020

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The Definitive Guide to Creating a Compelling Visual Brand for Your Restaurant in 2020

If you’re starting a restaurant, then you’re probably pretty passionate about food. But, are you passionate about your brand? If you want to succeed, you’re going to have to be. A restaurant’s brand is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. The decisions left unmade, and a brand left untended, may hurt your business.

Branding a Ghost Kitchen: How to Build Credibility for an Invisible Restaurant

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Branding a Ghost Kitchen: How to Build Credibility for an Invisible Restaurant

Ghost kitchen, virtual restaurant, cloud kitchen…Whatever you’re calling your venture, you’re a part of a new food business experiment. And, with delivery fees, service fees, and tips to factor in to the cost of their meal, people want to make sure they’re spending their money with a restaurant that’s worth it. This makes branding an important differentiator for your business. So, here are 5 design and branding tips for developing a successful virtual restaurant.

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16 Design Symbols Your Business Can Use to Improve Its Brand Identity

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16 Design Symbols Your Business Can Use to Improve Its Brand Identity

Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful method of understanding meaning at a glance. Their ability to convey information, culture, and identity has made them an invaluable part of our shared visual language. We live in a world where people and companies are recognized more for what they represent than who they are. This makes symbols a powerful and effective way of communicating.

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