Logo Design

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Brand Identity

Descriptive vs Non-Descriptive Logos: Which Kind is Most Effective?

Descriptive logos more favorably affect consumers’ brand perceptions and improve brand performance than non-descriptive ones. Here’s why.

Brand Identity

Brand Fonts: A Guide to Choosing Fonts for Your Business

When building your brand identity, your brand fonts help tell your story. Here’s how to pick the right fonts for your business.

Brand Identity

How to Choose Brand Colors and What Color Says About Your Business

Color has a deep and subconscious effect on consumer behavior. How you use brand colors in your business can affect whether you succeed or fail.

Nonprofits

Nonprofit Branding: Complete Guide to Building a Strong Nonprofit Brand in 2022

Strong nonprofit branding helps your organization stand out from others. Learn how to create a nonprofit brand and how to use branding to drive your mission and vision.

Small Business

The 7 Types of Logos: Which is the Most Effective for Your Business?

We analyze 7 types of logo styles – monogram, brandmark, mascot, wordmark, combination mark, emblem, and abstract – to help you understand which style is best for your business.

Design

Top 10 Logo Design Trends for 2022

A strong logo must reflect your brand, be memorable, unique, and timeless. Discover the 10 biggest and hottest logo design trends of 2022.

The easiest way to get affordable, high‑quality custom logos,
print design, web design & naming for your business.

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Brand Identity

What is Brand Identity? And How to Create a Unique and Memorable One in 2022

Your brand helps customers distinguish your company from others in consumers’ minds. Learn what brand identity is and how to build a perfect one for your business.

Brand Identity

13 Questions to Ask Before Developing Your Brand Identity

Your brand identity is too important to leave to chance. These 13 questions will help you develop a powerful brand identity from the start.

Design

7 Photography Logo Styles – Which is Right for Your Photography Business?

Photography is a creative and artistic business. Which of these seven photography logo styles works best for your business?

Design

The Science of Logo Design: How to Choose an Effective Logo for Your Business

Your company logo is important. Here are 4 best practices and scientific insights to help you choose an effective logo for your business.

Brand Identity

12 Branding Lessons from Four Leading Food and Beverage Companies

Branding is important. Build a better food and beverage brand with these 12 tips from 4 top food and beverage companies.

Brand Identity

The Definitive Guide to Successfully Rebranding in 2022

This definitive guide on how to rebrand a company helps you understand your audience and market, vision, brand identity, and more.

Topics We Write About

Brand Identity

Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.

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Design

Good design is good business. Check out these actionable insights on graphic, web, print, product, and packaging design.

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Entrepreneurship

Leadership, inspiration, and business know-how. The actionable insight entrepreneurs need to succeed.

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Marketing

Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.

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Small Business

Small businesses do it all with less. Our marketing tips, tools, and growth strategies will help you run your business better.

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Agencies

Marketing techniques, trends, tools, and more to help modern agencies grow and thrive.

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Nonprofits

Nonprofits must accomplish a lot, with less. Our tips, tools, and insights will help you launch and grow your nonprofit.

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Other

Musings on a variety of topics related to small businesses, startups, design, and marketing.

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The easiest way to get affordable, high‑quality custom logos, print design, web design & naming for your business.

Topics We Write About

Brand Identity

Brand Identity

Design

Design

Entrepreneurship

Entrepreneurship

Marketing

Marketing

Small Business

Small Business

Agencies

Agencies

Nonprofits

Nonprofits

Other

Other

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The easiest way to get affordable, high‑quality custom logos,
print design, web design & naming for your business.