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The Best and Worst Political Branding of the 2020 Democratic Primary Race
The presidential election season is upon us again. But, we’re not here for the politics. We’re here for the branding. So, who’s doing it right and who’s off the mark? Here are our insights about the branding in the democratic presidential primary race…
16 Design Symbols Your Business Can Use to Improve Its Brand Identity
Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful method of understanding meaning at a glance. Their ability to convey information, culture, and identity has made them an invaluable part of our shared visual language. We live in a world where people and companies are recognized more for what they represent than who they are. This makes symbols a powerful and effective way of communicating.
An Interview with crowdspring Designer, Dhian Kusuma
At crowdspring, we have a terrific community of over 210,000 creatives. We recently spoke with Dhian Kusuma about his experiences working with crowdspring. We asked Dhian about his process and experience after submitting over 6,000 designs to various projects, and tried to uncover his secrets to success.
20 Most Influential Graphic Design Companies From Around the World
At least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. These are the design firms that clients with virtually unlimited budgets turn to when they need a brand identity, packaging design, or help with other types of design.
Logo Design Trends 2019: Your Ultimate Guide to Navigate The Biggest and Hottest Trends
A good logo design must reflect your brand, and be memorable, unique, and timeless. You should avoid trends that get in the way of accomplishing those design goals. Here are 17 hot logo design trends and styles that will be hot in 2019.
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2018 Logo Design Trends: Your Guide to Navigate Hot Trends and Avoid Fads
A good logo design must reflect your brand, and be memorable, unique, and timeless. You should avoid trends that get in the way of accomplishing those design goals. Here are 6 logo design trends that are hot in 2018 (plus 2 trends that you should avoid).
How Strong Political Branding Can Help You Win Your Next Election
It’s impossible to effectively execute strategy and tactics for a political campaign without good design. But good design is increasingly helping to fuel underdog candidates. In this article, we take a closer look at political branding examples and how design has helped candidates succeed in recent elections.
The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions
Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.
Why Mouthwatering Design Matters for Your Food and Beverage Business
Every year tens of thousands of new food products are brought to market. And every year, 95 percent of new products fail. Getting from the initial product idea to something with an effective package design and brand takes some effort, but it’s an important part of your success. we take a close look at ways you can improve your food and beverage product packaging.
6 Important Reasons Your Fashion Brand Needs Good Design
Your fashion business, like every business, needs a strong visual brand and a professionally designed logo, a website, social media assets and more. Good design is good business. Read on to learn six important reasons why your fashion design business needs good design – and the most import design priorities for your business.
Why Branding Your Small Business is Important and What You Can Learn From Brandless
Today, we are experiencing a shift in how brands can efficiently market to their consumer base. There’s more competition and advertising noise, and consumers are better informed. It’s difficult to break through the noise, especially when you’re promoting a new company or new products or services. So what can you do if you’re launching a new company or a new product or service line? How can you break through the noise?