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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.

Why Branding Your Small Business is Important and What You Can Learn From Brandless

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Why Branding Your Small Business is Important and What You Can Learn From Brandless

Today, we are experiencing a shift in how brands can efficiently market to their consumer base. There’s more competition and advertising noise, and consumers are better informed. It’s difficult to break through the noise, especially when you’re promoting a new company or new products or services. So what can you do if you’re launching a new company or a new product or service line? How can you break through the noise?

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Is Your Small Business Committing These 7 Deadly Logo Design Sins?

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Is Your Small Business Committing These 7 Deadly Logo Design Sins?

The logos of successful companies are instantly recognizable, memorable, and timeless. These are important qualities because successful companies have built strong brand identities. But, it can be tempting to follow a dark path when searching for the perfect logo design for your business. Don’t give in to the temptation!  Stay on the straight and narrow, and keep yourself and your business safe from these seven deadly sins of logo design.