It’s impossible to effectively execute strategy and tactics for a political campaign without good design. But good design is increasingly helping to fuel underdog candidates. In this article, we take a closer look at political branding examples and how design has helped candidates succeed in recent elections.
Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. Nothing should be arbitrary. Thoughtless design choices lead to misleading or confusing logos. Or, even worse, logos that don’t say anything at all. Here’s a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.
Every year tens of thousands of new food products are brought to market. And every year, 95 percent of new products fail. Getting from the initial product idea to something with an effective package design and brand takes some effort, but it’s an important part of your success. we take a close look at ways you can improve your food and beverage product packaging.
Your fashion business, like every business, needs a strong visual brand and a professionally designed logo, a website, social media assets and more. Good design is good business. Read on to learn six important reasons why your fashion design business needs good design – and the most import design priorities for your business.
Today, we are experiencing a shift in how brands can efficiently market to their consumer base. There’s more competition and advertising noise, and consumers are better informed. It’s difficult to break through the noise, especially when you’re promoting a new company or new products or services. So what can you do if you’re launching a new company or a new product or service line? How can you break through the noise?
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The logos of successful companies are instantly recognizable, memorable, and timeless. These are important qualities because successful companies have built strong brand identities. But, it can be tempting to follow a dark path when searching for the perfect logo design for your business. Don’t give in to the temptation! Stay on the straight and narrow, and keep yourself and your business safe from these seven deadly sins of logo design.