Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.
Brand awareness and recognition are critically important if you want to grow your business.Today, the best strategy for most businesses to create brand awareness and recognition is to build an online presence and leverage social media. We look at 3 strategies that will help you do this with your business.
Great marketing doesn’t happen by chance. Marketing psychology can give smart marketers and business owners a competitive advantage, by optimizing marketing strategies and tactics in ways that intentionally and proactively influence people’s behaviors and decisions. Here are 5 powerful principles of human behavior you should use to supercharge your marketing.
Successful restaurants, especially today, cannot solely rely on having the best food and impeccable customer service. It’s essential to have strong marketing strategies in place, too. Whether you’ve been in business for years, or are just starting out, consider these restaurant-friendly marketing tactics to increase your sales.
We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But the truth is that chatbots can improve marketing and make marketers’ lives easier. Read this comprehensive guide to Facebook Messenger Marketing using chatbots if you want to improve your marketing.
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You already know you offer the best of the best. And, you know your product or service inside out. Now how do you convey that confidence to your customers and prospects? A brand with authority and influence is a brand with a clear path for growth. Everyone wants to work with experts – so, use these strategies to position your brand as an expert in your field.
We are more likely to be persuaded by people we like and those we want to be like. The more you like someone the more likely you are to say yes to them. This is the principle of liking. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks. Paid advertising on those networks simply doesn’t work for most small businesses. And even when it works, paid advertising is becoming less effective. So if you can’t effectively advertise on social networks, what can you do? Content marketing offers a powerful answer.