How B2B Video Marketing is Changing Marketing Strategies for the Foreseeable Future

The days of static images and slow load times are gone forever.

Video is the number one medium used by marketers and businesses. Video should be a key part of your content marketing strategy. Every day, more companies see and harness the power of video marketing as part of their brand strategy.

Video marketing is the easiest way to effectively spread your message and vision and build your brand. Everyone is watching videos online, so what better way to reach your ideal customer?

However, many businesses are still hesitant to create video content. Will yours be one of them and get left behind? And is video a viable strategy for B2B (business-to-business) businesses?

Video helps you meet customers where they are

Tons of platforms are centered around video content. So, which one is right for your company depends on demographics. One of the most significant deciding factors should be the platforms your target audience favors.

But no matter where your audience is, they’re all watching hours of video.

Right now, 77% of all people aged 15 to 35 use YouTube. And 73% of 36 to 45-year-old Americans also frequent YouTube. That means no matter what you’re selling or who you’re selling to, they’re on YouTube.

YouTube is still a growing platform, reportedly doubling viewership yearly. In fact, on average, people consume one billion hours of YouTube videos! With so many eyes on YouTube’s video content, that’s a lot of free traffic.

YouTube is only one of several successful video content platforms.

Instagram used to be known only as an image-sharing platform. But Instagram’s Reels has become another popular method for sharing video content. And with 1 billion users on Instagram, it’s no wonder so many companies use it.

Instagram is a fantastic tool for getting your brand seen. With 62% of its billion users being aged 18 to 34, its audience is varied. So, the platform has a mix of B2B and B2C (business-to-consumer) customers.

The best thing about Instagram is that it offers two ways to share video content. It has Reels and a feature called Instagram TV.

Both draw a lot of viewers. But they each serve a different purpose.

Reels are short videos, and Instagram TV allows much longer ones. Both are powerful tools for getting a brand noticed.

Facebook is another excellent platform for businesses to post content. It has over 2.85 billion active users worldwide, including about 200 million in the USA.

So, out of all the available platforms, Facebook may be the best for B2B businesses because it has the most varied audience. The largest age group by percentage is 18-34.

Regardless of your ideal customer, there is a good chance you’ll find them on Facebook.

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Does video work?

As of 2020 and the pandemic, video content consumption has skyrocketed. 83.3% of all internet users watch videos online every month. And online video platforms are even beating TV in viewership.

That means there are more active viewers on social media than anywhere else. Companies with an online presence that includes videos are likely to get noticed.

That’s why marketers all over the internet see massive success with video marketing. Considering 87% of them are seeing positive ROI, it’s safe to say that the video is compelling. Many marketers and businesses even rely mainly on video for consistent sales.

So, the better question is why it works rather than if it works.

Why create video content?

Video content is consumed by a vast audience daily, making it a powerful tool for generating organic traffic and ensuring your content gets seen – a key objective in B2B marketing.

Incorporating video into your strategy can significantly enhance your brand’s memorability, especially for new businesses. Studies show that up to 95% of viewers retain more information from videos, increasing the likelihood that they’ll remember your product. With the advent of online video makers, creating compelling videos has become more time and cost-efficient than ever.

Moreover, video fosters a closer connection between you and your audience. The face-to-face element of video instills a sense of trust and reliability, making viewers more inclined to engage with your brand and make purchases.

Videos also humanize your brand, creating a semblance of human interaction. They give your brand a face and voice, making your company more relatable and approachable. This perception of authenticity is crucial, as customers often buy into the people behind the product as much as the product itself. Video allows your audience to connect with the real people in your company.

Additionally, the emergence of AI text-to-video generators is revolutionizing content creation. These tools enable businesses to efficiently transform written content into dynamic videos, further reducing the barriers to video production. This technology not only enhances the accessibility of video content creation but also offers a novel way to repurpose existing content, expanding your reach and engagement. Integrating AI-driven video creation into your strategy allows you to tap into the growing preference for video content, making your brand even more engaging and memorable.

Video has changed the world

After the COVID lockdown, video became a significant part of our lives. Video is a powerful tool for everything from learning to selling. Ninety percent of customers online say that product videos help them decide to purchase.

For that reason, many companies have started using an explainer video to educate customers. With product explainer videos, companies make complex systems and products more understandable. They also generate a substantial amount of B2B leads and sales.

Once you post a video online, it becomes a 24/7 brand rep or salesperson. And since they’re online forever, they often get results years after publication. An AI video generator ensures that these videos remain relevant and engaging over time. So, they become a valuable long-term asset for the poster.

Can B2B companies improve their marketing with video?

More people are online right now than ever before, and most of them are probably watching a video.

There are many platforms for posting video content and just as many ways to use it. Video marketing is a powerful tool that any business can benefit from. However, choosing the right one for your business may be challenging.

All social media platforms have such diverse audiences. So, successfully marketing your B2B business with video depends on finding your audience.

Once you know who and where they are, video is possibly the easiest way to be noticed. It all comes down to your strategy.