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1. Marketing

Brand Strategy 101: How to Create an Effective Branding Strategy [GUIDE]

Discover what brand strategy is, what makes a strong brand strategy, why your business needs one, and how to start building it today.

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1. Brand Identity

Brand Strategy: 5 Essential Components for Strong Company Branding

Great brands don’t happen by accident. They require a strategy. And, these five essentials should appear in every brand strategy.

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1. Small Business

8 Smart and Practical Ways To Increase Your Small Business Profits

Here are eight practical tips that you can implement today to increase the profitability of your small business.

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1. Marketing

What’s a Competitive Analysis and How Can It Strengthen Your Marketing Strategy?

A competitive analysis is an assessment of your key competitors’ strengths and weaknesses and a strategy to identify opportunities and threats that can help you outperform those competitors.

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1. Brand Identity

The Definitive Guide to Successfully Rebranding in 2021

Learn how to rebrand your business and how other companies successfully rebranded their names, logos, websites, and brand identities.

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1. Small Business

3 Important Branding Insights for Minority-Owned Businesses and Founders of Color

Important branding insights that can help founders of color and minority founders build a successful business.

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1. Marketing

How to Create Brand Messaging for the New Normal

Brand messaging refers to your brand’s unique value proposition and voice. Brand messaging makes consumers want to buy your products.

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1. Marketing

6 Proven Low-Budget Marketing Ideas for Small Businesses

Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.

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1. Brand Identity

4 Proven Ways to Differentiate Your Brand From Competitors

Here are four proven ways your company can differentiate from competitors to increase sales and profits and to create loyal customers.

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1. Marketing

Facebook Messenger Chatbot Marketing: The Definitive Guide (2021)

We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But the truth is that chatbots can improve marketing and make marketers’ lives easier. Read this comprehensive guide to Facebook Messenger Marketing using chatbots if you want to improve your marketing.

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1. Marketing

4 Ways to Effectively Build Brand Authority in Your Industry

A brand with authority and influence is a brand with a clear path for growth. Everyone wants to work with experts – so, use these strategies to position your brand as an expert in your field.

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1. Marketing

Marketing Psychology: How to Use the Liking Principle to Grow Your Business

The more you like someone the more likely you are to say yes to them. Understanding the liking principle and using it in your marketing can give you an unfair advantage.