If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks. Paid advertising on those networks simply doesn’t work for most small businesses. And even when it works, paid advertising is becoming less effective. So if you can’t effectively advertise on social networks, what can you do? Content marketing offers a powerful answer.
We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But the truth is that chatbots can improve marketing and make marketers’ lives easier. Read this comprehensive guide to Facebook Messenger Marketing using chatbots if you want to improve your marketing.
Not all social media marketing is created equal. Some strategies and tactics are better than others. And, some strategies might be great – but are entirely the wrong fit for your business. Consider these 7 proven ways that will help you rise above the social media noise and better engage your audience on social networks.
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There are so many ways to market your business today that it can be hard to know where to start. It’s not enough to market on different platforms. True success lies in integrating your marketing strategies across platforms. But how does one actually go about integrating marketing across platforms and channels? Here are 7 strategies that will help you bridge the gap between your online and offline marketing efforts.
A well-designed website will inspire confidence and trust – two factors that turn leads into clients. A mediocre or poor website will undermine your credibility and your business. Instead of creating trust and confidence, it will create doubt and unease. Here are 7 proven techniques to make your website more credible and effective.
In fact, it’s nearly impossible to get someone’s attention with a weak headline or title. A catchy headline will entice, capture attention, set expectations, and motivate your audience to click through. Here are 10 proven tips to help you punch up your titles and headlines… and entice your audience to click through and read your content.
76% of small business owners have reported facing marketing challenges.
When you’re not quite sure how to proceed, it helps to take a step back and survey the landscape. Here are 28 small business marketing facts that may surprise you… and change that way you approach marketing for your small business.