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1. Marketing and branding

In Defense of the Renegade Marketers

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement ..

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1. Marketing and branding

Want to Win Millennials? Understand Marketing in the Experience Economy

Love ’em or hate ’em, Millennials are here to stay, and they’re a different breed of consumer than those of days gone by. They grew up with the internet. Maybe they vaguely remember the sultry tones of the AOL dial up, but ..

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1. Marketing and branding

How To Attract Customers And Not Waste Your Marketing Budget

Should you invest your marketing time and budgets in social media, inbound marketing, content marketing, banner ads, pay-per-click advertising or customer service? Investing in the wrong marketing channels will do little to..

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1. Marketing and branding

How To Avoid Disaster In Your Small Business Digital Marketing Efforts

Small businesses are changing how they spend their money on digital marketing. These changes are driven, in part, by the growth of social networks and media platforms. For example, in a recent report from BIA/Kelsey, 63% of..

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1. Marketing and branding

Applying Digitial Marketing Techniques To Retail Shopping

As consumers, we are constantly interrupted online by all forms of advertising. Many of us have learned to tolerate these interruptions. Some of us completely ignore them. But if you run a business, have you considered how ..

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1. Marketing and branding

Key Digital Marketing Trends For 2013

Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales. Market firm eMarketer recently ..