9 Essential and Proven Restaurant Marketing Strategies
Successful restaurants, especially today, cannot solely rely on having the best food and impeccable customer service. It’s essential to have strong marketing strategies in place, too. Whether you’ve been in business for years, or are just starting out, consider these restaurant-friendly marketing tactics to increase your sales.
Facebook Messenger Chatbot Marketing: The Definitive Guide (Updated for 2020)
We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But the truth is that chatbots can improve marketing and make marketers’ lives easier. Read this comprehensive guide to Facebook Messenger Marketing using chatbots if you want to improve your marketing.
4 Ways to Effectively Build Brand Authority in Your Industry
You already know you offer the best of the best. And, you know your product or service inside out. Now how do you convey that confidence to your customers and prospects? A brand with authority and influence is a brand with a clear path for growth. Everyone wants to work with experts – so, use these strategies to position your brand as an expert in your field.
Content Marketing Strategies for Small Business
If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks. Paid advertising on those networks simply doesn’t work for most small businesses. And even when it works, paid advertising is becoming less effective. So if you can’t effectively advertise on social networks, what can you do? Content marketing offers a powerful answer.
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7 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should Know About
Stock photography and art can’t be used to replace an authentic, consistent visual brand identity. But, stock photos can supplement an already established brand identity. Let’s take a look at the best sources for acquiring free, high-quality stock photos.
Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?
Consumers expect that the companies they deal with have integrity and authenticity. There are many reasons for this shift to authenticity in the consumer landscape, but one element is particularly crucial: millennials. Here are five key factors that help brands increase authenticity.
How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results
Writing is a tricky business.You have to choose just the right words to convey your unique message to your specific audience. And, that’s only half the battle. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert.
How Hashtags Can Help You Improve Your Small Business Marketing
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.