social media marketing Archives

Supercharge Your Small Business Marketing: How to Market to the Social Media Generation

Imagine you’ve used the internet since your hand was large enough to hold a mouse. Imagine you can’t remember a time before MySpace or Facebook. Imagine you’re part of a generation that makes up a majority of the v..

Reach More Customers On Social Media with Micro-Influencers

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers.
..

Marketing and branding

13 Ways Your Brand Can Get in the Holiday Spirit

The holidays are around the corner. Is your brand ready to celebrate?

Why Your Company Should Be Doing #3FictionalCharacters

You know the feeling. You’re scrolling down your Twitter feed or your Facebook timeline, and you see a new hashtag. It’s not a tongue-in-cheek-express-yo’self type of hashtag. It seems to be associated with something. But y..

Marketing and branding

What Marketers Can Learn from Stranger Things

If you’ve been living under a rock this summer, you might have missed the phenomenon that is Stranger Things. If you haven’t watched it, I highly suggest you stop reading this right now and go watch it immediately. Like, no..

Marketing and branding

9 Entrepreneurs Who Are Killing It With Their Twitter Profiles

Twitter background image real estate is too precious to waste if you want to portray your brand quickly. Need some ideas to stand out? Take a look at what these 9 entrepreneurs and innovators are doing.

Click any image b..

Marketing and branding

In Defense of the Renegade Marketers

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement ..

Marketing and branding

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

If you’re a fan of the musical Hamilton, you know elections weren’t always this polarizing. It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican ca..

Marketing and branding

22 Ways Brands Can Use Facebook Live Video to Drive Business

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year:

The single most important strategy in content marketing today is video. Whether it’s video on Facebo..

Marketing and branding

Stop Freaking Out About the Facebook News Feed Changes

It’s Facebook’s world. We’re just posting in it.

Never has that been more clear to businesses than with the recent explanation of Facebook’s News Feed priorities. The company announced several small tweaks to their algor..

inspiration

15 Reasons Businesses Should Be Celebrating #SocialMediaDay

Happy Social Media Day, everyone! Who’s ready to party like a minor MySpace celebrity circa 2004?

In all seriousness though, it’s a day worth observing. Launched in 2010 by Mashable, the digital holiday was all about ack..

Marketing and branding

What Marketers Can Learn From Kim Kardashian

We’ve got some bad news. Your customers are probably ignoring you.

Sure, there are an infinite number of YouTube commercials, product placements, sponsored blog content, and a whole cacophony of other messages being ..

social media marketing

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