---

Read more

---

1. Marketing

These 6 Niche Marketing Tips Will Create Deeper Connections With Your Customers

Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Each consumer demographic has its own unique needs and preferences. The following thriving businesses are getting niche marketing right. And, who better to learn from than the masters?

---

Read more

---

1. Marketing

7 Tips that Will Make Your Welcome Emails Awesome

Insights on optimizing welcome messages to make a good impression and a lasting and profitable relationship with customers and prospects.

---

Read more

---

1. Marketing

Important Lessons Your Startup Or Small Business Can Learn From The World’s Best Brands

Brand building at-scale can be different than brand building for a startup or small business. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market forces and trends that ..

---

Read more

---

1. Marketing

How to Effectively Market Your Small Business to Millennials

What group in the US numbers more than 80 million, has an annual buying power of $200 billion, and makes up nearly half of the US workforce?

Millennials.

Sometimes called “Gen Y”, millennials are the much sought a..

---

Read more

---

1. Marketing

How Marketing Velocity Can Help You Increase Sales and Revenue

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velo..

---

Read more

---

1. Marketing

3 Ways To Make Promotional Products Work in the Digital Age

In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relev..

---

Read more

---

1. Marketing

6 Companies Using Illustration to Create a More Personal Brand

In one photo, two hands shake firmly, assuring you that a deal has been made. In another, a group of business people stand assembled in varying poses of authority, all wearing similarly satisfied smiles on their faces. ..

---

Read more

---

1. Marketing

Reach More Customers On Social Media with Micro-Influencers

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers.
..

---

Read more

---

1. Marketing

How Science Can Improve Your Marketing

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people..

---

Read more

---

1. Marketing

The Stories Showdown: Snapchat vs. Instagram

Social media has changed rapidly in the past year, even more so than in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entir..

---

Read more

---

1. Marketing

Unlocking Marketing Trends: How to Leverage Micro-Influencers

Contracting a celebrity or a big-time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencer..

---

Read more

---

1. Marketing

7 Lessons Small Businesses Can Learn from the World’s Best Brands

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than..