Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge.
For example, there’s good empirical data showing the best times and days to send marketing emails to maximize opens and click-through rates. However, as people have grown to more heavily use mobile devices, the science of email is gradually evolving. New research suggests, contrary to conventional wisdom, that many brands can benefit from sending email campaigns at night.
How can you apply scientific wisdom to improve marketing for your business? In this video we look at two approaches:
1. Let data drive your decisions
2. Create and execute controlled experiments.
Watch the video for more detail on these two approaches and how you can implement them in your business.
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