Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.
Lean Marketing Strategies for Small Businesses and Startups
Let’s take three key elements of lean startup principles – quick and inexpensive prototypes that test market assumptions, feedback from real customers, and learn fast, don’t fail fast – and apply those elements to strategies for small businesses and startup marketing.
Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. We show how you can use emotional marketing to compel your customers to stick with your brand.
6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small Business Grow Faster
Word-of-mouth marketing (WOMM) is the most powerful marketing tool for most businesses. Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing. Here’s a look at what word-of-mouth marketing is and how marketers and businesses can take advantage of its power.
5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits
People have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.
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How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity
You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can leverage the psychology of reciprocity to grow your business faster.
19 Powerful Tools and Services to Help Non-Marketers Grow Their Business
Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their business to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.
