19 Powerful Tools and Services to Help Non-Marketers Grow Their Business

Most small businesses and young startups can’t afford to hire marketers.

That leaves those companies in a tough situation: they need to market to grow their business but need to grow their business to hire marketers.

Fortunately, terrific services and apps can help non-marketers market their business until they hire experienced marketers.

We’ve collected some essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

Search marketing

Ahrefs

Ahrefs is one of the best Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tools available for anyone who prefers to make data-based decisions in their marketing strategies.

Ahrefs is valuable for getting an inside look at what your competitors are doing online. Its resources uncover where competitors’ traffic originates from, how competitors rank in Google Search for specific keywords, and who links to their website (including how many backlinks they have).

Great features like “Alerts” allow business owners to set an alert whenever a website ranks for a keyword you’re keyed into.

With “Content Explorer,” you can easily explore the most shared content on the web. With filters, a substantial database of keywords, access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy.

Cost:
Pricing ranges from $99/month to $999/month for Ahrefs’ “agency” package.

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Google Adwords

Do you want to use a real powerhouse tool to reach new customers and grow your business?

For many small businesses, Google AdWords is one of the most effective ways to reach new customers and grow your business.

People using Google AdWords have two possible networks to target users: the search and the Display networks.

The search network involves pay-per-click advertising (or Paid Search). That means that marketers can bid on any useful keywords for their business. They also are allowed to display advertising to users searching Google with those keywords.

On the other hand, the Display network allows marketers to incorporate banner ads on websites included in the Display network.

Not impressed?

The Google Display Network has a massive reach of approximately 90% of global internet users. That should give any business a solid shot at connecting with its market.

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Writing ad text is a particularly challenging task, not least because of the space restrictions that advertisers are subjected to.

Need help writing clickable ads that lead to conversions? We have your back. Check out:

Cost:
Free for the tool, but ads are paid.

 

Google Keyword Planner

Google Keyword Planner is a feature in Google Adwords. You can find it handily located in the “Tools” tab.

The tool allows you to select one or several keywords and provides concrete figures for how often your word was searched and in which country and language.

You can also see whether the competition for those keywords is high, medium, or low and what a recommended bid would be, making choosing the right keyword for your brand straightforward and easy.

Prefer a streamlined process? Google Adwords lets its users launch campaigns directly from your keyword research, making it a one-stop shop for keyword success.

Cost:
Free

Here are two more useful tools you should consider: SEMrush is an excellent paid tool (the cheapest plan is $99.95 per month; we use it at crowdspring) that can provide detailed analytics on the top keywords used in search engine marketing by your competitors, but also which of your competitors receive the most organic search engine traffic. We also love and use tools from Moz and highly recommend them (particularly Moz Pro, which starts at $99 per month).

Email marketing

Mailchimp

Email may seem a little old-hat compared to newer, more innovative marketing options, but it’s still very useful. As marketing firm McKinsey & Company said,

E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.

When it comes to email marketing, no discussion is complete without a mention of Mailchimp. The email service is one of the most popular email marketing tools.

And for a good reason: Mailchimp has features and services that make email marketing easy and accessible. Their “forever free” plan is just that, and it’s nothing to sniff at, allowing you to send 12,000 emails per month at absolutely zero cost.

It’s renowned for being easy to use, with a robust set of features and an extensive set of help documentation and support.

If you’re planning to use mass-email in any capacity, there are many options available, but Mailchimp is generally regarded as one of the best. It’s worth checking out.

Cost:
Free, with paid plans ranging from $10/month to $199+ for the full “pro” plan

Woorise

Woorise

Woorise is an all-in-one lead generation and marketing platform that allows you to create various interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to help you reach your goals from a single platform.

Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support, and built-in analytics.

Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe, and many more, allowing you to automatically send your new leads to the tools you already use.

Cost:

Free, with paid plans ranging from $29/month to $99+ for the Pro plan. Also, a free 14-day free trial is available to try all the features.

 

Drip Marketing

Drip marketing (automated email campaigns, lifecycle emails, or marketing automation) is one of the more recent uses of email to gain traction amongst marketers.

Drip marketing, according to Wikipedia, is “a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often use email marketing, although other media can also be used.”

If you want to start a drip marketing campaign, Drip is a natural choice. The service focuses on the email analytics and automation portion of drip marketing, making it easy to create a campaign and track its performance.

Email marketing’s biggest challenge is making the content you send out relevant to the receiver. Vero answers that need with its suite of email marketing tools that can integrate emails with data from your website for more personalized messaging.

 

SendWithUs also handles drip marketing but focuses on sending messages directly from your app or website using email designs created by you. It also has a translation service, making sending emails to international users much easier.

Cost:
Drip – Free, with plans from $41 – $83 per month
Veroplans range from $99 – $1049 / month
SendWithUs – Free, plans start at $100 / month

Social marketing

Facebook Ads

Facebook still stands tall as the most extensive social network in the world, averaging 2.2 billion visits per month, which is a 13 percent increase year over year.

Facebook can help you determine the right ad type for your business based on which market you’re looking to target. There are a variety of ad types, including:

  • Awareness
  • Consideration
  • Conversion

At this point, Facebook is approaching notoriety for the incredible volume of data it stores on users.

The social network’s real power lies in the vast amount of information available that makes creating highly targeted ads and messaging easy.

Using Custom Audiences and you can import an existing list of user emails and then hone in on a very specific subsection of people using Facebook Audience Insights.

That makes Facebook Audience Insights a powerful tool in creating targeted ads.

If you’re interested in preparing a well-thought-out, intelligently executed Facebook ad campaign, this tool is an obvious must-have to deliver significant ROI on your marketing efforts.

Facebook Audience Insights allows you to view the number of users you can access based on several key factors, including:

  • Country,
  • User interests,
  • Devices used,
  • User behavior,
  • User habits, and
  • Life events.

It provides valuable demographic data and shows household income in some countries.

Want to be sure that you’re curating a complete profile of your target audience? Facebook Audience Insights even shows you other related interests your market may have and the best way to incorporate those into an effective strategy.

With over two billion active users, Facebook represents a tremendous marketing opportunity that cannot be ignored. The social network has many powerful tools that allow businesses to market to specific audience segments on the site. Make sure you take advantage of them for your next campaign.

Cost:
Facebook Audience Insights and Custom Audiences are free. The price of placing an ad on Facebook varies.

 

Hootsuite

Managing your social media presence can be a real chore, especially when you have accounts on multiple networks with simultaneous marketing and outreach campaigns.

This is where Hootsuite comes in. This Vancouver-based company provides a web-based interface that collects your social media presences into one centralized location.

Once you’ve added your accounts to the service, many powerful features become available, including post-scheduling, content curation, topic tracking and monitoring, and analytics. Using its multi-column interface, you can also track all of your social media feeds in one place.

HootSuite also has powerful team management features that make it easy for teams to collaborate and post on social media. This makes it straightforward to have a single source of truth for your social media presence while controlling who has access and what can be done.

Cost:
Free, with plans ranging from $19 to $599 per month.

Buffer

If you’re looking for another social media management option, Buffer is worthy of your time. The service has been around for about as long as Hootsuite, and although the two are often mentioned in the same breath, Buffer is different enough to stand out.

Buffer is optimized for scheduling and managing posts. It doesn’t pull your networks’ feeds into one location as Hootsuite does. It also has team collaboration features and post-analytics. We love Buffer and use it at crowdspring.

Cost:

Free, with paid plans available from $15 to $399 per month.

The difference between the two services ultimately comes down to what you need. Because Buffer is focused more on posting and team collaboration features, it’s more streamlined and easier to use. HootSuite takes more of an “everything but the kitchen sink” approach that many will find appealing, especially if you’re looking to consolidate all of your feeds into one location.

StatusbrewStatusbrew

If you’re managing multiple social media profiles from a native platform, then Statusbrew could be another good choice. It is a social media automation software that lets you connect your Facebook, Instagram, LinkedIn, Twitter, Youtube, GMB, and Play Store profiles and get the latest insights about your social presence and growth.

One main differentiator is its ability to automate social media conversations based on sentiment and keywords in messages. This allows you to deliver quick replies to your audience for better engagement while protecting your brand image.

Statusbrew can also bulk-schedule content for up to a year, saving you a lot of time manually publishing content.

If you are new to social media marketing, this user-friendly platform is worth considering.

Cost:

Plans start at $69 monthly, and a 14-day free trial is available.

 

Social Champ

Social Champ

 The Basic plan is free, with unlimited scheduling options.

It can be frustrating to juggle tabs, plan your ideas, and log into each account to post manually. A tool like Social Champ can help you automate everything. It is an all-in-one social media management tool for marketers and individuals. 

The tool has versatile features and integrates with major social media platforms such as Facebook, Twitter, LinkedIn, Google Business Profile, Instagram, TikTok, YouTube, and Pinterest. You can analyze how your post sounds to your audience with Sentiment Analysis, get a grid view of all your published and scheduled posts with the Social Media Calendar, upload your content for up to 3 years with Bulk Uploadmonitor all your social media actions with Analytics feature. 

Plann

Plann is a robust social media scheduling and analytics tool that helps businesses and individuals efficiently plan and execute their content strategy across multiple platforms. With Plann, you can schedule posts, analyze performance, and get insights to drive better engagement and growth on Instagram, Twitter, Facebook, Pinterest, and LinkedIn.
Cost:
Plann offers a free 7-day trial for all its premium features, after which you can pay a monthly fee of $11 to continue using the service. This fee includes access to Plann’s companion app.
SocialBee

SocialBee

SocialBee is an all-in-one social media management tool for small businesses and professionals. This platform supports posting to all major social media platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok, Youtube, Pinterest, and Google Business Profile. 

SocialBee’s content calendar allows users to schedule social media posts in advance, while the AI assistant helps generate captions, content ideas, and images. The platform integrates with Canva, Giphy, and Unsplash, enabling users to create visuals for their social media posts. With SocialBee, you can also track your social media performance, export your analytics, and monitor mentions and comments on your social media accounts.

Cost: 

Paid plans range from $19 to $379 per month.

Analytics

Google Analytics

You can’t market effectively if you don’t know your audience. Google Analytics is one of the best (and cheapest) options for gathering valuable metrics about your website and app’s usage and performance.

Getting started with Google Analytics can be a little daunting initially, as it has many metrics and data available. It’s sometimes hard to figure out where to find the information you need.

Three sections in Google Analytics generally appeal to marketers: Acquisition, Audience, and Behavior.

The Acquisition section shows you how people get to your site: where they came from (known as “referrals”), what search terms they used (if they came from Google search), and much more. You can find out if they came from a social network or if they clicked on an ad to get to your site.

The Audience section covers what you’d expect: information about the people who used your site. A surprising amount of information is available here, including technology (what browser or device they used), geographic info (where they live, often right down to the city), and even personal demographic data like gender, age, and interests.

Behavior looks at how your users behaved while they were on your site. What links did they click on? What was the flow they took through your site? How much time did they spend on a particular page? How did they leave your site?

Using information across these three sections is a powerful way to divine valuable information about your visitors, what interests them, and how they use your site.

Google has a number of free courses that teach you how to get the most out of Google Analytics. We recommend you start with Google Analytics for Beginners.

Cost:
Free

Facebook Analytics

It’s fitting that a site with over two billion active users and deep wells of personal data would have its own robust analytics tools. Facebook provides marketers with some impressively detailed reports and dashboards that show you how your brand and Facebook pages are doing on (and even off) the network.

Use Facebook Analytics to see what content resonates best with your users, where users came from to get to your content, and how widely the content was shared.

You can also see how users engage with your content. Did they like it? Mark it as spam? Hide it from their feed? Use Facebook Analytics to post content optimally for the highest engagement.

Of course, you can also access very detailed personal information about your users: demographic information like age and where they live, what language(s) they speak, and much more.

Cost:
Free

Visual marketing

If you’re a small business owner or marketer, you must find smart ways to improve your company’s visual marketing without breaking your budget. Visual marketing is considered the second most important form of marketing content – second only to blogs. A Social Media Examiner report revealed that 74% of marketers use visual content in their social media marketing.

Fortunately, some terrific, affordable tools and services can help you improve your company’s visual marketing and help your company compete more effectively against established companies.

Here are two terrific visual marketing tools to help you grow your business.

Snappa

If you’re confident with graphic design, Snappa may be your choice.

You can build designs from scratch with Snappa or use templates.

But be careful when using generic templates for visual design. The point of visual design is to tell unique stories. Using generic templates is the opposite of unique.

Snappa offers thousands of royalty-free photos, icons, and fonts. You can also easily upload your own images, resize your own images and upload new fonts (check out Font Squirrel below!).

One of Snappa’s strengths is shareability. Snappa supports team collaboration, making sharing brand assets or designs easy. And it integrates directly with several social media platforms, allowing you to publish your creations straight from Snappa.

Cost:

Snappa’s impressive Pro service starts at $10 per user/ per month, but you can give Snappa a test drive with their free version.

crowdspring

If you’re looking for affordable, custom, professional visual designs, you won’t go wrong with crowdspring.

Crowdsourced design platform crowdspring is an awesome resource for custom, professional graphic, web, and product design at a price that fits every budget.

Over the past 10 years, crowdspring has helped tens of thousands of the world’s best entrepreneurs, small businesses, Brands, agencies, and non-profits with logo design, web design, product design, packaging design, and even naming businesses and products.

Crowdspring is perfect for business owners and people who are not designers but who demand high-quality, affordable custom designs to help their businesses grow. You can get a finished design in as little as one day.

Here’s how crowdspring works:

Step 1: Select your package. With various options, crowdspring’s design packages are perfect for businesses of any size, and upfront pricing means you’ll always know the cost. No hidden fees, and no surprises.

Step 2: Create a project brief. Answer questions about your design needs in crowdspring’s simple project questionnaire. The more you share, the better the results.

Step 3: Crowdspring designers get to work creating dozens of designs.Crowdspring’s 210,000+ designers from Australia to Zimbabwe and everywhere in between are standing by to help you. They’ll share dozens of designs for you to review and will tweak the designs based on your feedback.

Step 4: Pick the winning design and complete the project. When you find something you love, select it as the winner. You’ll review design proofs and make refinements. After you approve the final files, crowdspring will pay the designer, and you’ll receive full intellectual property rights to the design through a custom, written legal agreement.

Cost:

Custom design and naming projects on crowdspring start at $299 (including all fees), with a 100% money-back guarantee. You can request a free, no obligation design consultation if you have questions.

Even if you can’t yet afford to hire marketers for your business, you can use these services and tools to get informed, organize, and collaborate effectively and ensure that your marketing efforts pay back with a healthy return on investment.

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