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1. Small Business

8 Smart and Practical Ways To Increase Your Small Business Profits

Here are eight practical tips that you can implement today to increase the profitability of your small business.

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1. Marketing

What’s a Competitive Analysis and How Can It Strengthen Your Marketing Strategy?

A competitive analysis is an assessment of your key competitors’ strengths and weaknesses and a strategy to identify opportunities and threats that can help you outperform those competitors.

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1. Brand Identity

Rebranding: What it is, Why it’s Important, Strategies, and Examples [2024]

Before starting a rebrand, learn the best strategies for 2024 and see examples of successful and failed brands that tried to reinvent themselves.

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1. Small Business

3 Important Branding Insights for Minority-Owned Businesses and Founders of Color

Important branding insights that can help founders of color and minority founders build a successful business.

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1. Marketing

How to Create Brand Messaging for the New Normal

Brand messaging refers to your brand’s unique value proposition and voice. Brand messaging makes consumers want to buy your products.

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1. Marketing

6 Proven Low-Budget Marketing Ideas for Small Businesses

Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.

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1. Brand Identity

4 Proven Ways to Differentiate Your Brand From Competitors

Here are four proven ways your company can differentiate from competitors to increase sales and profits and to create loyal customers.

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1. Marketing

Facebook Messenger Chatbot Marketing: The Definitive Guide (2024)

This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.

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1. Marketing

4 Ways to Effectively Build Brand Authority in Your Industry

A brand with authority and influence is a brand with a clear path for growth. Everyone wants to work with experts – so, use these strategies to position your brand as an expert in your field.

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1. Marketing

Marketing Psychology: How to Use the Liking Principle to Grow Your Business

The more you like someone the more likely you are to say yes to them. Understanding the liking principle and using it in your marketing can give you an unfair advantage.

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1. Agencies

Illustration is a Versatile Branding Tool – Are Your Clients Missing Out?

Businesses all across the web are realizing the power of illustration and putting it to work for their own brands. Agencies – as experts in marketing, design, and branding – should be on the front line of this growing movement.

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1. Marketing

How to Use the Principle of Reciprocity to Grow Your Business Faster

When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.