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1. Nonprofits

3 Important Reasons Why You Must Build a Strong Nonprofit Brand

Just because nonprofits aren’t in it for the money doesn’t mean they don’t have to worry about branding. In fact, branding may be even more important for nonprofits.

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1. Marketing

8 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should Know About

Stock photos can supplement an already established brand identity. Here are the best stock photo sites for free, high-quality stock photos.

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1. Marketing

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Consumers expect that the companies they deal with have integrity and authenticity. Here are five key factors that help brands increase authenticity.

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1. Small Business

How to Build a Successful Brand With a SWOT Analysis

By examining your business’s strengths, weaknesses, opportunities, and threats you may find a path to new brand growth that you never suspected. That’s where a SWOT analysis can help you. Here’s everything you need to know.

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1. Marketing

How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

Learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert.

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1. Agencies

5 Reasons Why Your Freelance Marketing Business Will Fail Without Good Design

Strong visual design is the key to putting your freelance marketing brand’s best public face forward. Here are 5 reasons why your freelance marketing business needs good design.

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1. Marketing

Lean Marketing Strategies for Small Businesses and Startups

Let’s take three key elements of lean startup principles – quick and inexpensive prototypes that test market assumptions, feedback from real customers, and learn fast, don’t fail fast – and apply those elements to strategies for small businesses and startup marketing.

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1. Marketing

How to Cultivate a Female-Friendly Cannabis Brand

Are cannabis firms properly connecting with women? The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to connect with a brand new target market.

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1. Small Business

15 Tips To Successfully Market Your Small Business This Holiday Season

The holidays are a major source of revenue for many businesses. Jump-start your holiday marketing strategy with these holiday marketing suggestions.

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1. Small Business

9 Proven Strategies Your Small Business Can Use to Increase Engagement and Conversion Rates

Any e-commerce business must successfully master website forms. Here’s what you need to know to boost your conversion rates and increase your bottom line.

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1. Brand Identity

Brand Health: 6 Important Questions You Should Ask About Your Small Business Brand

If your brand isn’t healthy, neither is your business. Here are 6 important questions you must ask to make sure your brand is healthy.

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1. Marketing

Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. We show how you can use emotional marketing to compel your customers to stick with your brand.