Marketing strategy insights to help you drive sales.
Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. We show how you can use emotional marketing to compel your customers to stick with your brand.
6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small Business Grow Faster
Word-of-mouth marketing (WOMM) is the most powerful marketing tool for most businesses. Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing. Here’s a look at what word-of-mouth marketing is and how marketers and businesses can take advantage of its power.
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How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity
You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can leverage the psychology of reciprocity to grow your business faster.
