The Importance of Solo and Small Law Firm Logos

In today’s legal marketplace, increasing competition, advertising noise and the commoditization of legal services has put substantial pressure on attorneys and law firms to develop unique brands that stand out from the crowd.

Smart lawyers and law firms know that it’s impossible to differentiate when your potential clients don’t notice you.

Yet when you look around at the logos of small law firms and solo practitioners, it’s hard to ignore that most attorneys and law firms do a poor job when it comes to branding their legal services.

In fact, most firms give their current logo a “C” average. And they’re likely overstating the efficacy of their existing branding.

Ask yourself: would your clients hire you if you were just an average attorney?

Unsure if your current logo is helping your firm stand out? Learn what makes a good logo and common branding mistakes in the legal industry in this infographic:

Law Firm Logo Infographic

 

Ready to invest in your law firm brand? It’s not as expensive as you think! Many law firms and lawyers in the U.S. and from around the world have turned to crowdspring to create professional, unique brands for as little as $299.