For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and you have a name, law firm logo and a brand.
Such simplicity has one very important drawback.
It’s not effective.
Many law firms and lawyers believe that branding is optional.
But whether you want to or not – you have a brand.
Your brand impacts everything you do. In fact, although clients typically hire individual attorneys, the law firm’s brand is the second most important reason clients retain particular legal counsel.
Big firms spend hundreds of thousands of dollars (and over time, millions, to craft their brands). Smaller law firms and solo practitioners can’t afford to invest so much into branding.
The good news is that you don’t have to pay thousands of dollars to have a great legal brand.
In the short video that follows, I offer five tips to help you brand your law firm or practice.
Investing in your legal brand today will pay dividends later.
Ready to invest in your law firm brand? It’s not as expensive as you think! Many law firms and lawyers in the U.S. and from around the world have turned to crowdspring to create professional, unique brands for as little as $299.
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