Actionable insights, tips, and resources to help you develop and refine your business idea, conduct market research, write a business plan, choose a business name and logo, build an online presence, find investors and business partners, hire your team, register your business, and much more.

The right business name can make or break your company. Here are 19 proven and essential insights on how to name your company.

Doing business under a DBA (Doing Business As) name could be the right decision for your business. In this comprehensive guide, we’ll help you understand what a DBA is, explain why you might consider using a DBA for your business, and provide important resources that will help you register your DBA name in any state or territory of the United States.

Smart marketers incorporate one or more psychological principles into marketing campaigns, content marketing, and sales strategy. Here’s everything you need to know about the important principles and theories that can supercharge your marketing and influence people to buy your products or services.