Master the techniques that let you
market effectively - from the inside out.
Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. We show how you can use emotional marketing to compel your customers to stick with your brand.
5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits
People have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.
How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity
You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can leverage the psychology of reciprocity to grow your business faster.
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The Psychology of Design: Why Your Business Must Understand How Design Influences Customer Behavior
Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior.
Science has proven that people respond differently to shapes, colors, patterns, and other design elements. J..