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1. Marketing

Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]

Learn how your small business can leverage sustainable marketing to influence consumer purchasing decisions and increase revenues.

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1. Brand Identity

The Psychology of Perception: How to Use the 8 Gestalt Principles in Visual Branding

The Gestalt principles of visual perception can improve aesthetics, functionality, and user-friendliness of your company’s visual branding.

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1. Marketing

How to Tell a Compelling Brand Story About Your Business [Guide + Examples]

Catch people’s hearts and add color to your business by writing a compelling brand story. Master how to write one by reading this guide.

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1. Marketing

Consumer Behavior: How Your Small Business Can Influence Purchasing Decisions

Persuasion is a science. Learn how your small business can use science to understand and influence consumer behavior.

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1. Brand Identity

The Psychology of Branding: How Your Small Business Can Increase Brand Loyalty

Find out what branding psychology is and how it helps your business connect to your audience on a personal level.

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1. Marketing

9 Powerful Ways You Can Use Neuromarketing To Grow Your Business

Neuromarketing helps us understand people’s psychological triggers, motivations, and buying behaviors. Here are 9 ways marketers can use neuropsychology to improve marketing.

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1. Design

Psychology in eCommerce Web Design: How to Increase Sales

Have you optimized your eCommerce website for psychology? Use these three powerful psychological principles to increase sales.

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1. Design

The Science of Logo Design: How to Choose an Effective Logo for Your Business

Your company logo is important. Here are 4 best practices and scientific insights to help you choose an effective logo for your business.

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1. Design

The Psychology of Design: Win Customers with Reassuring Design

Inspire comfort in your brand and confidence in your products or services by following these 8 design tips.

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1. Marketing

7 Proven Tips to Write Catchy Email Subject Lines That Convert

Get the most from your email campaigns. Follow these 7 proven tips for writing subject lines that convert.

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1. Marketing

Gamification in Marketing: Engage Your Customers to Grow Revenue

Gamification changes the way customers experience and interact with your business. Here’s what you need to know to motivate people to buy from you.

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1. Marketing

Marketing Psychology: 5 Powerful Principles of Human Behavior

Marketing psychology can give smart marketers and business owners a competitive advantage. Here are 5 powerful principles of human behavior you should use to supercharge your marketing.