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Marketing Psychology: How to Use the Psychology of Liking to Grow Your Business
We are more likely to be persuaded by people we like and those we want to be like. The more you like someone the more likely you are to say yes to them. This is the principle of liking. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition.
How to Use the Principle of Reciprocity to Grow Your Business Faster
When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.
Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales
The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales.
![The Power of Blue in Small Business Branding and Design [10 Tips]](https://images.crowdspring.com/blog/wp-content/uploads/2019/06/27130143/blue-ocean-sea-5412-400x267.jpg)
The Power of Blue in Small Business Branding and Design [10 Tips]
People report that color is by far, the most important factor when purchasing a product. The color you choose for your small business brand identity is important – don’t leave it to chance. Here’s a deep look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.
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Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?
Consumers expect that the companies they deal with have integrity and authenticity. There are many reasons for this shift to authenticity in the consumer landscape, but one element is particularly crucial: millennials. Here are five key factors that help brands increase authenticity.
Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn
Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. That crucial emotional connection stays in a customer’s mind long after the purchase has been made. We show how you can use emotional marketing to compel your customers to stick with your brand.
10 Loss Aversion Marketing Tactics to Help Your Small Business Retain Customers and Win Sales
People don’t like to lose. Savvy marketers know this. They keep loss aversion in mind as they plan their campaigns and write their copy. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts.
5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits
Science has shown that people have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.
How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.
How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity
You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can leverage the psychology of reciprocity to grow your business faster. Here’s how.