Marketing Psychology

Master the techniques that let you
market effectively - from the inside out.

Marketing

9 Powerful Ways You Can Use Neuromarketing To Grow Your Business

Neuromarketing helps us understand people’s psychological triggers, motivations, and buying behaviors. Here are 9 ways marketers can use neuropsychology to improve marketing.

Design

Psychology in eCommerce Web Design: How to Increase Sales

Have you optimized your eCommerce website for psychology? Use these three powerful psychological principles to increase sales.

Design

The Science of Logo Design: How to Choose an Effective Logo for Your Business

Your company logo is important. Here are 4 best practices and scientific insights to help you choose an effective logo for your business.

Design

The Psychology of Design: Win Customers with Reassuring Design

Inspire comfort in your brand and confidence in your products or services by following these 8 design tips.

Marketing

7 Proven Tips to Write Catchy Email Subject Lines That Convert

Get the most from your email campaigns. Follow these 7 proven tips for writing subject lines that convert.

Marketing

Gamification in Marketing: Engage Your Customers to Grow Revenue

Gamification changes the way customers experience and interact with your business. Here’s what you need to know to motivate people to buy from you.

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Marketing

Marketing Psychology: 5 Powerful Principles of Human Behavior

Marketing psychology can give smart marketers and business owners a competitive advantage. Here are 5 powerful principles of human behavior you should use to supercharge your marketing.

Marketing

Marketing Psychology: How to Use the Liking Principle to Grow Your Business

The more you like someone the more likely you are to say yes to them. Understanding the liking principle and using it in your marketing can give you an unfair advantage.

Marketing

How to Use the Principle of Reciprocity to Grow Your Business Faster

When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.

Marketing

How Your Business Can Use Scarcity Marketing To Increase Sales

Influence is everything. Use these scarcity marketing techniques to boost conversions in your business.

Marketing

Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales

The best way to earn the loyalty of customers and prospects is to make them commit to something. Use these proven commitment and consistency strategies to retain current customers and win sales.

Brand Identity

The Power of Blue in Small Business Branding and Design [10 Tips]

We look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.

Topics We Write About

Brand Identity

Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.

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Design

Good design is good business. Check out these actionable insights on graphic, web, print, product, and packaging design.

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Entrepreneurship

Leadership, inspiration, and business know-how. The actionable insight entrepreneurs need to succeed.

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Marketing

Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.

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Small Business

Small businesses do it all with less. Our marketing tips, tools, and growth strategies will help you run your business better.

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Agencies

Marketing techniques, trends, tools, and more to help modern agencies grow and thrive.

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Nonprofits

Nonprofits must accomplish a lot, with less. Our tips, tools, and insights will help you launch and grow your nonprofit.

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Other

Musings on a variety of topics related to small businesses, startups, design, and marketing.

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The easiest way to get affordable, high‑quality custom logos, print design, web design & naming for your business.

Topics We Write About

Brand Identity

Brand Identity

Design

Design

Entrepreneurship

Entrepreneurship

Marketing

Marketing

Small Business

Small Business

Agencies

Agencies

Nonprofits

Nonprofits

Other

Other

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The easiest way to get affordable, high‑quality custom logos,
print design, web design & naming for your business.