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1. Design

The Science of Logo Design: How to Choose an Effective Logo for Your Business

Your company logo is important. Here are 4 best practices and scientific insights to help you choose an effective logo for your business.

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1. Design

The Psychology of Design: Win Customers with Reassuring Design

Inspire comfort in your brand and confidence in your products or services by following these 8 design tips.

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1. Marketing

7 Proven Tips to Write Catchy Email Subject Lines That Convert

Get the most from your email campaigns. Follow these 7 proven tips for writing subject lines that convert.

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1. Marketing

Gamification in Marketing: Engage Your Customers to Grow Revenue

Gamification changes the way customers experience and interact with your business. Here’s what you need to know to motivate people to buy from you.

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1. Marketing

Marketing Psychology: 5 Powerful Principles of Human Behavior

Marketing psychology can give smart marketers and business owners a competitive advantage. Here are 5 powerful principles of human behavior you should use to supercharge your marketing.

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1. Marketing

Marketing Psychology: How to Use the Liking Principle to Grow Your Business

The more you like someone the more likely you are to say yes to them. Understanding the liking principle and using it in your marketing can give you an unfair advantage.

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1. Marketing

How to Use the Principle of Reciprocity to Grow Your Business Faster

When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.

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1. Marketing

How Your Business Can Use Scarcity Marketing To Increase Sales

Influence is everything. Use these scarcity marketing techniques to boost conversions in your business.

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1. Marketing

Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales

The best way to earn the loyalty of customers and prospects is to make them commit to something. Use these proven commitment and consistency strategies to retain current customers and win sales.

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1. Brand Identity

The Power of Blue in Small Business Branding and Design [10 Tips]

We look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.

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1. Marketing

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Consumers expect that the companies they deal with have integrity and authenticity. Here are five key factors that help brands increase authenticity.

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1. Marketing

Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. We show how you can use emotional marketing to compel your customers to stick with your brand.