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1. Marketing

Gamification in Marketing: Engage Your Customers to Grow Revenue

Gamification changes the way customers experience and interact with your business. Here’s what you need to know to motivate people to buy from you.

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1. Marketing

Marketing Psychology: 5 Powerful Principles of Human Behavior

Marketing psychology can give smart marketers and business owners a competitive advantage. Here are 5 powerful principles of human behavior you should use to supercharge your marketing.

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1. Marketing

Marketing Psychology: How to Use the Liking Principle to Grow Your Business

The more you like someone the more likely you are to say yes to them. Understanding the liking principle and using it in your marketing can give you an unfair advantage.

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1. Marketing

How to Use the Principle of Reciprocity to Grow Your Business Faster

When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.

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1. Marketing

How Your Business Can Use Scarcity Marketing To Increase Sales

Influence is everything. Use these scarcity marketing techniques to boost conversions in your business.

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1. Marketing

Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales

The best way to earn the loyalty of customers and prospects is to make them commit to something. Use these proven commitment and consistency strategies to retain current customers and win sales.

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1. Brand Identity

The Power of Blue in Small Business Branding and Design [10 Tips]

Here’s a deep look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.

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1. Marketing

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Consumers expect that the companies they deal with have integrity and authenticity. Here are five key factors that help brands increase authenticity.

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1. Marketing

Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

Appealing to customer emotions is a surefire way to prompt emotional purchases – and more importantly, lasting brand loyalty. We show how you can use emotional marketing to compel your customers to stick with your brand.

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1. Marketing

10 Loss Aversion Marketing Tactics to Help Your Small Business Retain Customers and Win Sales

People don’t like to lose. Here’s what you need to know about loss aversion and 10 proven loss aversion marketing tactics that can help amplify your marketing efforts.

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1. Marketing

5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits

People have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.

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1. Marketing

How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail

People tend to unconsciously latch onto the first fact they hear, basing their decision-making on that fact. This phenomenon is called anchoring. We look at how you can take advantage of the anchoring effect to price your company’s products or services, negotiate more effectively, market better, and make better business decisions.