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1. Marketing

Marketing Psychology: How to Use the Liking Principle to Grow Your Business

The more you like someone the more likely you are to say yes to them. Understanding the liking principle and using it in your marketing can give you an unfair advantage.

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1. Marketing

How to Use the Principle of Reciprocity to Grow Your Business Faster

When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.

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1. Marketing

How Your Business Can Use Scarcity Marketing To Increase Sales

Influence is everything. Use these scarcity marketing techniques to boost conversions in your business.

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1. Marketing

What Is Social Proof and Why Your Business Can Die Without It

Use social proof to boost business sales. Not all social proof is created equal. Implement the tactics we discuss to see a boost in conversions.

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1. Marketing

Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales

The best way to earn the loyalty of customers and prospects is to make them commit to something. Use these proven commitment and consistency strategies to retain current customers and win sales.

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1. Marketing

12 Quick Marketing Tactics You Can Execute in One Hour or Less

Marketing isn’t just about big, expensive tactics. Many marketing gains come from smaller tasks that create forward movement. Here are 12 quick marketing tactics you can execute in one hour or less.

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1. Marketing

How to Get Actionable Feedback and Find Out What Clients Really Think

Some businesses rely on client feedback and collaboration. Here is a guide on how to collect and act on client feedback.

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1. Marketing

The Most Powerful Marketing Words Your Small Business Should Be Using

The key to smart marketing is using the right words at the right time, depending on your goals. We look at the magic marketing words that can help you boost conversions and improve the bottom line for your business.

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1. Marketing

8 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should Know About

Stock photos can supplement an already established brand identity. Here are the best stock photo sites for free, high-quality stock photos.

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1. Marketing

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Consumers expect that the companies they deal with have integrity and authenticity. Here are five key factors that help brands increase authenticity.

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1. Marketing

How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

Learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert.

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1. Marketing

Lean Marketing Strategies for Small Businesses and Startups

Let’s take three key elements of lean startup principles – quick and inexpensive prototypes that test market assumptions, feedback from real customers, and learn fast, don’t fail fast – and apply those elements to strategies for small businesses and startup marketing.