---

Read more

---

1. Marketing

Should Your Company Develop a Mobile App?

Everyone is saying that mobile apps are the future of marketing. But is the right future to chart for YOUR company?

---

Read more

---

1. Marketing

SMS Marketing: The Neglected Engagement Goldmine

The largest companies on the planet are already using SMS marketing. Is your business taking advantage of communication medium with a 98% open rate?

---

Read more

---

1. Marketing

5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

 

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions re..

---

Read more

---

1. Marketing

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

If you’re a fan of the musical Hamilton, you know elections weren’t always this polarizing. It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican ca..

---

Read more

---

1. Marketing

22 Ways Brands Can Use Facebook Live Video to Drive Business

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year:

The single most important strategy in content marketing today is video. Whether it’s video on Facebo..

---

Read more

---

1. Marketing

Five Public Speaking Tips and Tricks for Small Businesses



Conferences, meetups and other public events offer many unique opportunities for entrepreneurs and small business owners to market their business. Yet many people turn down opportunities to speak in public.

If the t..

---

Read more

---

1. Marketing

What Influences People To Buy Products or Services? Top 10 Factors

Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions?

Some, like Clay Christensen, argue that customers “hire” pr..

---

Read more

---

1. Marketing

Small Business Marketing: Smart Web Design Best Practices and Tips

You are not alone if you don’t have a dedicated website for your startup or small business. But you’re in grave danger of falling further behind your competition.

You might be slowly building a fan base on Facebook (if y..

---

Read more

---

1. Marketing

Why You Should Not Ignore The Science Of Marketing

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination?

It’s possible, but a different explanation is..

---

Read more

---

1. Marketing

Four Key Lessons For Entrepreneurs And Small Businesses From The World’s Best Brands

 

Over the past few years, I’ve shared lessons that entrepreneurs and small businesses can learn from the world’s best brands. For example, I wrote about five lessons small businesses and startups can learn from the ..

---

Read more

---

1. Marketing

The Secret To Content Marketing Success: Storytelling

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories, told as part of your content marketing strategy, help build a brand..

---

Read more

---

1. Marketing

Small Business and Startups: 5 Marketing Myths

Marketing is simple right? For every dollar your company spends on it, you should see over a dollar in the sales generated in return. In other words as long as the ROI is positive any marketing effort can be considered ..