What Influences People To Buy Products or Services? Top 10 Factors


Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions?

Some, like Clay Christensen, argue that customers “hire” products (or services). It’s a novel theory –  one that requires you to carefully listen to your customers.

People’s purchasing decisions – both online and offline – are influenced by many factors. The following infographic from BigCommerce summarizes the key factors.

Quality dominates people’s purchasing decisions. That’s not surprising. Brands like Apple have gained substantial market share by introducing high quality products. More surprising was the finding that more than half of all shoppers research big-ticket items in-store before buying them online. This offers retail businesses a tremendous opportunity to find ways to convert those customers in the store.

Want a free brand review?
brand identity grader hero
Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.

We just emailed the info to you.



Design Done Better

The easiest way to get affordable, high-quality custom logos, print design, web design and naming for your business.

Learn How to Grow Your Business With Beautiful Design