What Influences People To Buy Products or Services? Top 10 Factors


Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions?

Some, like Clay Christensen, argue that customers “hire” products (or services). It’s a novel theory –  one that requires you to carefully listen to your customers.

People’s purchasing decisions – both online and offline – are influenced by many factors. The following infographic from BigCommerce summarizes the key factors.

Quality dominates people’s purchasing decisions. That’s not surprising. Brands like Apple have gained substantial market share by introducing high quality products. More surprising was the finding that more than half of all shoppers research big-ticket items in-store before buying them online. This offers retail businesses a tremendous opportunity to find ways to convert those customers in the store.