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1. Brand Identity

Best of 2016: Logo Redesigns

Here are some of the most compelling logo redesigns of 2016.

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1. Design

Best of 2016: Mobile App Design

In today’s world, where roughly 80% of American adults own a smartphone, companies know the significance of investing in a mobile presence. And given that 90% of time spent on those phones takes place within apps, it’s not ..

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1. Design

Best of 2016: Web Design

There are only a few more days left in the year, and it’s been a huge one for web design. Companies have started to understand how crucial a strong user experience is to maximizing conversion with their online audiences, an..

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1. Design

Best of 2016: Book Cover Designs

It’s been a great year for bold book covers. Here are some of our favs.

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1. Marketing

13 Ways Your Brand Can Get in the Holiday Spirit

The holidays are around the corner. Is your brand ready to celebrate?

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1. Design

Psychographics: The Key to Effective UX Design

Demographics might do a good job of answering “who” your customers are, but psychographics hold the key to “why.”

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1. Marketing

Why Brands Should Ditch Pinktober

Brands are all about the pink this month. They’re also getting it all wrong.

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1. Marketing

Should Your Company Develop a Mobile App?

Everyone is saying that mobile apps are the future of marketing. But is the right future to chart for YOUR company?

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1. Marketing

SMS Marketing: The Neglected Engagement Goldmine

The largest companies on the planet are already using SMS marketing. Is your business taking advantage of communication medium with a 98% open rate?

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1. Design

Is Canva the Company That Will Disrupt the Design World? Not Quite

Could the right logo transform your business? Uncover 15 insights with our free quiz!

Canva, the graphic design platform promoting itself as tool that empowers the world to design, is not new. It launched in 2013 with $3 million in seed money from American and Australian investors, and of..

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1. Nonprofits

crowdSPRING Community Gives Back with Branding for Global Sanitation Non-Profit gather

At crowdSPRING, we feel very fortunate to participate in such a vibrant community of talented creatives. It’s the work we do as a collective that makes the greatest impact. But we also value our broader, global community, a..

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1. Marketing

5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

 

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions re..