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Business Info

Business Name

Elaa Online

What do you do?

Elaa is a modern, sleek brand that is creating an online shopping expeirence that is enabling boutique brands (often independent designers) sell and promote their fashio products online. The site must encourage engagement by the consumers and be clean, enabling the boutique's brand to come across on the boutique's own pages. The consumers must also be able to gain a sense of ownership of their experience through their profile, wishlists, and personalised homepage.

This is a social shopping experience. The site hosts a number of small independent boutiques that are primarily in fashion products (clothes and accessories).

Do you have a desired website screen size?

1024 x 768

How many pages (maximum of 5) do you need designed?


Target Audience

What is your industry?


Describe the target audience for your website design

Based on customer research, we see the typical customer being female, in their late twenties, career-minded, brand and fashion conscious, tertiary educated. They are time-poor, but they want to find the unique fashion item that will be appreciated by their peers.

What 3 things would you like to communicate to your audience through your website design

1. The over-arching Elaa Brand is to be minimal, clean, and unobtrusive (see logo)
2. The experience must be absolutely social. The who experience is focused on social engagement of the shopper with their peers. The whole shopping experience is based on peer recommendations.
3. The brands must be able to communicate their brand through their own page and the products that they sell.

How is your company different from your competitors?

Social, social, social! Giving the local independent designers a niche and premium outlet to their target market.

Style and Concept

What website design styles do you like?

www.fab.com, www.pinterest.com, www.asos.com

What colors do you want to see in your website design?

logo is black & white, but please use your creativity. It must be minimal thoug... the boutiques should be able to express their design on their individual boutique pages without being distracted by the Elaa overarching website design.

What colors do you NOT want to see in your website design?


What adjectives should best describe your website design?

clean. sleek, modern, minimal. The products and Social elements must be up-front and centre.

What content must be included in the website design?

The key functionality is captured in the attached wireframes. HOWEVER, we are open to designers coming up with BETTER/DIFFERENT layouts that achieve the same social and product focus.
The WIDGET is key (see homepage), but the design of this is open to you to design one with the functionality outlined in the wireframes.

Do you have additional requirements or links you want to share?

The site will NOT contain flash or silverlight. It must also work through a touch interface.




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