• Award$200
  • Entries93
  • Creatives22

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Creative Brief

Who are you?

GolfSigma is a new entrant in the rapidly evolving vertical search space, providing Internet users with much richer search content that is typically provided by general search engines such as Google. Using cutting edge Web 2.0 technology, GolfSigma.com aggregates golf course and tee time information on an International basis to provide golfers with a comprehensive view of available tee times from multiple providers, providing easy to use filters to quickly select and purchase tee times based on their individual preferences.

This is the new look and feel of our website: http://golfsigma.com/

What do you need?

Goal;
An ad that even from a quick glance will tell you that there is now golf on this site. I want it to scream golf in a classy way and not leave any doubt in a visitors mind that this very busy web site that never had a golf presence, now has golf! The web site that this will be placed on will have a busy landing page that is NOT targeted towards golfers. The site that this will go on has regular users that are use to seeing pretty much the same offering day after day. But you have the opportunity to catch those who may be golfers, and make them click on the ad to direct them to this new offering.

Content;
One ad.

Who Is Your Audience?

The audience is comprised of a typical cross section of the country, people that have been visiting a very busy web site getting daily information. We have about 60% male and 40% female visitors with a majority of them 35 years of age or older. We are targeting a golfer who is looking for more information about golf courses in their area and or / golfers looking for tee time availability.

Requirements

We Absolutely Must Have

The widget must be 300 x 250 px (standard IAB size) and must also include a powered by GolfSigma logo. You have complete flexibility on how the powered by logo is displayed (color, size and position) as this is the first "powered by" product.

Materials

Contract
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