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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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What do you do?
Actus Manufacturing is a leader in actuator manufacturing, with nearly 60 years of experience in actuator and controls design. Also called linear actuators, we provide our customers with custom actuators, hand controls and rubber latch design capabilities.
How many pages of print design do you need?
Possibly 6-8 pages; front, back, and some pages in-between.
List the size requirement(s) for your print design
We were thinking of a multi-page catalog, 11x17 single fold with bleed. Something standard.
What is your industry?
Actus serves a wide array of industries. Automotive, construction equipment, forestry, fire, off highway, agriculture, aviation/aerospace, military, industrial machinery, recreational, mining, marine, and autonomous vechicles
Describe the target audience for your print design
The target audience for our product catalog are OEM's that are looking for our product portfolio on at a high level. The main people receiving our catalogs are buyers and engineers. Our thought is if people want "high level" detail they will want a specification sheet.
What 3 things would you like to communicate to your audience through your print design?
That we've been an industry leader in actuator, hand control, and rubber latch manufacturing for nearly 60 years.
We want to show that while we are an "older" company, we are dynamic and focused on solving problems for our customers.
That our products are used in many industries, by hundreds of OEMs.
Style and Concept
What print design styles do you like?
We want something that reflects our website design, clean and professional. Eye catching that profiles our product but doesn't have a lot of fluff (cutesy stuff). We're selling to technical people, we want our website and literature match that.
What colors do you want to see in your print design?
We want something that reflects our website design. The colors there are red, white, black, blue. We are open to more colors, but it would have to fit our website "theme".
What colors do you NOT want to see in your print design?
We don't want to use colors that contrast our website, flamboyant colors would be a good example of this.
What adjectives should best describe your print design?
We relaunched our website about a year ago and want our literature to blend with our new "look". The product catalog should highlight this new face lift.
How will you use the print design?
When meeting new or existing clients this new product catalog will be handed out or downloaded.
What content must be included in the print design?
We want this catalog to include product photos, descriptions and high level detail of our breath of product. We don't necessarily expect the designers (you) to understand our product and populate all the text fields.
We will be including a sample layout that we created in-house which will show you direction of what we had in our minds (product_guide_rough_draft.docx). We have no emotional ties to this draft, rather, we just wanted to start with something to get the ball rolling.
We also have uploaded scans of some of our previous literature (old product catalogs AND spec sheets) which will help you see what we have done in the past.
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