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Book Info

Author's Name

Jampa Thaye


This comprehensive introduction contains all the information you need to understand the complex and oftentimes esoteric world of Tibetan Buddhism. Written by one of the outstanding Western masters of the tradition, Lama Jampa Thaye, 'Essentials of Tibetan Buddhism' describes authoritatively:
- what Tibetan Buddhism is and how it developed
- the basic and advanced teachings and practices
- the historical background to Buddhism
- a delineation of the major schools and traditions, and their recent progress in the West

Size Info

Trim size: 5.5" x 8.5",
Page count: 150,
Interior type: Black and White,
Page color: White,
Spine width: 0.338"

Target Audience

Who are your readers?

People of all ages with a serious interest in Buddhism.

What 3 things would you like to communicate to your readers with this design?

Serious book, not new-Age or superstition
Book is up to date with contemporary culture and designed for a modern Western audience
Design suggests high quality content, intellectual seriousness, trustworthiness, but also contemporary

Style and Content

What colors do you want to see in your design?

Anything clear, fresh and evocative of good quality, nothing garish or cheap.

What colors do you NOT want to see in your design?

No images of Buddha
No Buddhist iconography
No mystical 'eastern' symbolism
I want a clean design

Describe the style(s) you like (traditional, modern, etc.)

I want design with minimal graphics, just a nice clean layout with the title and subtitle. Lines or neutral decorative features are ok, but nothing too fancy. Style should be contemporary, modern non-fiction.
I don't want a large graphic at the center of this design. Just a clean, text based layout with some minimal design features.

What content must be included in your design?

Title: The Essentials of Tibetan Buddhism
Author: Lama Jampa Thaye



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