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Business Info

What does your company do?

BRAND POSITIONING STATEMENT

To: (Target Market)
People with foot pain, age 30-55, refuse to let physical pain get in their way of their active lifestyle.

Foot Right is the: (Category Reference)
Foot Pain Management Brand

That: (Rational/Emotional Benefit)
Provides high quality, high value, no-nonsense foot pain relief products and advice that works with your body so you can stay active and still look like yourself

Thats because: (Reasons to Believe)
We work with pain management medical professionals and fitness experts who understand human anatomy to identify, develop and test the best value products without compromising on quality.
We understand how foot pain causes real life problems, and we provide real life solutions that dont make it obvious that there is foot pain
We understand our customers long term needs and will never provide crappy or overpriced products or advice.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Retailing

Describe your customers

Please see brand positioning above

What 3 things do you want your company name to communicate to your customers?

Pain management foot products.

List the names of your top three competitors

Dr. Scholls
Foot angel
Protalus
These are not necessarily competitors but other companies that specialize in foot related products.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Trustworthy
Fresh
Stylish

Are there specific words or phrases you do not like?

A name when mentioned connects with something foot related

Are there specific words or phrases you like?

Can't think of anything

Do you have other info you want to share?

None

Materials

Contract
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