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Tell us what you need

What is the exact name you would like in your logo?

Roach Johnston & Thut

Do you have any other info or links you want to share?

I am looking for a logo for a small, general practice law firm. I am looking for a logo as well as accompanying text of the firm name: "Roach Johnston & Thut". The ampersand may be substituted for a "+" or perhaps some other equivalent symbol, but the text must stay the same. No comma.

The logo should make use of the three initials R J and T and should look good against black as well as white. I recently had a great logo designed thru Crowdspring for a different project, and that logo is attached. I really liked that logo's use of negative space, and I would appreciate the same here, however one of the goals I have for the use of this logo would be to put it in front of images of cityscape and/or architecture, so I do not want it to be too 'heavy' if that makes any sense.

The brand that the logo will be representing is that of a small, personable law firm with an established reputation. We have been in biz since 1922, and are in an old building on a historic street in a small town outside of Chicago, so we are not looking for something flashy. Something evocative of Abraham Lincoln that would compliment an office with tin ceilings, hardwood floors and exposed brick walls. Even though the brand is established, it is still approachable, down to earth, and progressive.

Regarding color, I think black would be best, although perhaps one contrast color, maybe gold, dark green, dark red/vermillion, or navy blue for one of the names or the ampersand could be very cool.

The logo will be used on our website, biz cards, and stationary.

What are the top 3 things you would like to communicate through your logo?

(1) A traditional and experienced, (2) small town law firm with (3) its focus on individuals and small businesses.

What logo styles do you like (image + text, image only, text only, etc.)

Text and image. I do not like all lower case or all caps. Traditional capitalization of every word or small caps is best. If you can do something cool integrating the firm's initials into the scales of justice or a greek column, I might like that, however, but it might be better with just the three initials.

I promise to offer suggestions and answer any questions you might have for me once a day.

Thanks Crowdspring!



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