LET ME TELL YOU ABOUT US:

Fitness firm searching for a redesign of our fitness logo called Melt It Off. Program created by Mitch Gaylord who won 4 Olympic medals. He is the man who became famous for achieving the impossible when he became the first ever American gymnast to score a perfect 10! From his knowledge of core training, he designed the Melt It Off program. This program consists of a weighted ball, workout DVDs and meal plans. The main force behind the logo is that you can melt off the pounds.

HERE IS WHAT WE NEED:

A cutting edge fitness logo that expresses the intended focus of the program which is to lose pounds, sizes and inches. The logo needs to convey credibility while at the same time our brand should feel "approachable" and something that will be fun and enjoyable in their journey of losing weight.

OUR TARGET AUDIENCE IS:

Men & Women age 20-45. Approximately 60-70% women.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Melt It Off