LET ME TELL YOU ABOUT US:
We are a new-fangled music print publishing company, planning to do for sheet music what iTunes has done for recorded music. We need an instantly-recognizable logo that firmly establishes our brand identity and distinguishes us from the larger, much older, and more traditional companies that dominate this market.
HERE IS WHAT WE NEED:
We need a logo that will appear in a number of places, each with slightly different requirements.
The company web site, which explains our business model to composer/musicians, arrangers, and customers, will proudly display the logo in a larger size and in full color on every page and through the customer shopping cart and check-out process.
Every single piece of sheet music we sell (and we plan to sell a lot!) will have the logo emblazoned on the front page. The music will be distributed as PDF files, and most customers will print the music on their home printer. In this setting, the logo must be relatively small, and though it can use color, it must also print clearly in black and white. Maximum size about 1.5 inches wide X 0.5 inches tall.
Most customers will interact with (and purchase from) ZMX through widgets embedded on musical artists' web sites, Facebook and MySpace pages. These widgets will "open up" to provide a listing of available titles. This version of the logo must be small - maximum of 150 pixels wide and 50 pixels high.
The logo will also be used on business cards and documents, and gradually incorporated into other typical collateral material (brochures, letterhead, envelopes, t-shirts and so forth).
We need the icon in vector format (Adobe Illustrator) and in the specific pixel sizes noted above. We also need a 16x16 favicon.
OUR TARGET AUDIENCE IS:
We have two target audiences:
Musicians, composers, industry professionals, and music educators (in every imaginable genre), who must be persuaded that we can do a superb job producing, publishing and selling their sheet music.
Sheet music consumers of every age and skill level, with whom we want to establish a highly recognizable consumer brand.
So the logo must be effective in both a business and a consumer context.
WE LIKE THESE DESIGNS:
We'd rather not lead you in any particular direction, because we want to see the broadest possible variety of creative ideas. We imagine a logo that is distinctive, clean and modern in design, a little bit fun, and quite memorable. And while it can be a little bit edgy, we don't want to go too far in that direction.
We have certainly thought about the possibility of mixing the letters "ZMX" with musical elements - notes, clefs, sharp/flat signs, etc. - so that we are immediately recognized as a music industry company. But we do not necessarily want to push you down this path.
Although the maximum sizes we listed earlier imply that the icon will be rectangular, note that we are completely open to designs with a square footprint too.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We have no firm requirements other than those mentioned earlier - just have fun with this project!
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