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LET ME TELL YOU ABOUT US:

I have just started a new company that is launching a new baby product, Flye Baby. The product is a portable, hammock-style seat that is used on an airplane when traveling with a baby. The Flye Baby creates a comfy, secure place to put your baby and allows the adult to be hands free. The product also has multiple uses because it can also be used as a high chair by attaching to dining room chairs or beach lounge chairs.

HERE IS WHAT WE NEED:

We need a logo that can be used on the labels attached to the product, the packaging, the website and any marketing materials used to promote the product.

OUR TARGET AUDIENCE IS:

Adults traveling with babies between the ages of 1 month to 12 months. We want them to use this product because it is going to make their flying experience much more enjoyable and less stressful for the parent and the baby. They can let the baby sleep and they can relax, read a book or have two free hands to assist another child that may be traveling with them. This product is perfect for a mom flying by herself with a baby and a toddler! Once they reach their destination the product can still be used for their conveinence. They don't have to worry about a high-chair when in a hotel room, condo or cabin, this product gives them a secure place to feed their baby. It can even be used at the beach or pool attaching to most beach lounge chairs. The product is portable, affordable and a must-have item when traveling with a baby!

WE LIKE THESE DESIGNS:

We have played around with the idea of putting a baby and an airplane into the logo but don't know if that's really what we want. The concept of an airplane carrying a baby, like a stork carries a baby has been brought up but again not sure if it would work without being too cheesy. If an airplane and a baby are used in the logo it needs to send the message that the baby is traveling in comfort and is happy and content. Much like when a stork delivers a happy bundle of joy to the new parents. This concept does not have to be used and I am completely open to new ideas and suggestions. We want the logo to be fun but professional. Even though this is a baby product, the logo needs to portray the product as a high-quality product being produced by a professional company.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The name Flye Baby, no initials. Open to color suggestions; nothing too pastel and no red, white and blue. If an airplane and/or baby are used they need to be cartoons and not actual photos because a picture of a real baby being carried by a real plane is little freaky! Although nothing too cartoony and cheesy either, a happy medium would be nice.

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