• Award$500
  • Entries221
  • Creatives60

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Creative Brief

Who are you?

The MIT Climate Collaboratorium seeks to harness the collective intelligence of thousands of people around the world to combat climate change. Inspired by systems like Wikipedia and Linux, the project is developing a global, on-line forum in which people can create, analyze, and ultimately select detailed plans for what we should do about climate change.

At a minimum, this on-line forum can help to educate the people about climate change. But by engaging a broad range of scientists, policy makers, business people, and interested citizens, we also hope the site can lead to the development of plans and policies that are actually better than any that would have otherwise been developed.

An beta version of the system is available at www.climatecollaboratorium.org.

What do you need?

We need a logo for the MIT Climate Collaboratorium web site.

Who Is Your Audience?

We envision four audiences for our site. The first and most important is what we call climate junkies, that is, citizens with an interest in climate and energy issues. We envision that this audience will provide the core contributions to the Collaboratorium site.

A second important audiences is a community of scientists with deep knowledge about climate and energy. We will invite them to contribute their expertise at key places in the site. In particular, they will help to provide preliminary assessments of plans created by citizen contributors.

The last two key audiences are policy makers and journalists. We believe they will come to the site to learn about the leading plans developed by the Collaboratorium community.

Requirements

We Like These Examples

Energy Collective logo http://theenergycollective.com. Simple but implies collaboration.

Nature Conservancy http://www.nature.org.
Combines earth shape with a related, relevant image.

We Absolutely Must Have

We are seeking a logomark that will work even with a different name (in fact, we are in the process of rethinking our project's name). Given this, the key requirement is a logomark that speaks to the concepts behind the system we are creating, independent of the current name.

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