What is the exact name you would like in your logo?
What is your industry?
Describe the target audience for your logo
consumers of prepaid visa/mastercard cards.
What are the top 3 things you would like to communicate through your logo?
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
text accented by a visual element through a letter, line, swoosh, icon or texture.
What colors do you want to see in your logo?
Flex should be black or gray
FlexBlue - blue
What colors do you NOT want to see in your logo?
yellow, pink, red
Where will your logo be used (print, website, etc.)?
Do you have other info or links you want to share?
We are seeking logo design for a product called FlexBlue, which is part of a family of Flex products. The Flex part of the logo should be universal and sustaining, and will be paired with other products down the road. (i.e. FlexLine, FlexWorld, FlexPayroll, etc).
The product family of Flex is comprised of flexible prepaid debit cards and credit solutions serving the underbanked. So the category is financial, so font choices should be clean, modern and conventional.
We envision a logo that combines the universal brand identity of Flex paired with the product identity for the product Blue (FlexBlue). Color palette: You may opt to define the Flex part with its own color, but Blue should be blue.
We like fonts like or similar to Naked Power.
Wed like to see a mixed use of lowercase/caps to distinguish between the brand (Flex) and the product (Blue). (ie. flexBlue / flexBLUE / FLEXblue / FlexBlue)
We favor abstract visual design elements (lines, swooshes, texture, etc.) for iconic branding.
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