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LET ME TELL YOU ABOUT US:

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Who are we?

Compete harnesses the online behavior of millions of consumers to help hundreds of clients improve their marketing effectiveness. Offering a robust suite of products coupled with deep vertical industry insights, Compete provides custom consultative services alongside powerful competitive intelligence tools delivered via compete.com.

The result: Compete is used by some of the worlds biggest brands to drive more effective online experiences and highly profitable advertising campaigns.

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Bottom-line?

We provide answers to our customers about online advertising and marketing that allow them to achieve their sales and marketing goals.

We provide data few can, using high quality research products and services built on the best and highest quality online behavioral dataset in existence.

Visit Compete.com if you're still looking for more.

HERE IS WHAT WE NEED:

A brand new logo to be usedeverywhere. This will appear on web properties, business cards, collateral, trade booths etc. Everywhere.

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Compete Logo (most important):

- Compete/Compete.com logo (includes a compete and a compete.com variantbut essentially the same logo)

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Sub Product Logos:

- Compete PRO logo (based on the new compete logo with a PRO badge)

- Compete PRO Enterprise logo (based on the new compete logo with a PRO Enterprise badge)

OUR TARGET AUDIENCE IS:

Large & midsized professional Online Marketers and Advertisers.

From the CMO (chief marketing officer) of a big Telecom or Financial Services company to the online marketing manager of an online brand to the Agency looking to solve their own clients problems.

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The Compete logo should communicate:

1. We are LEADERS in the online marketing/advertising research industry.

2. We provide ACTIONABLE online intelligence through a combination of consulting and self-service products.

3. We focus on providing ANSWERS to our clients so they can achieve sales and marketing goals.

4. We do everything using THE BEST DATA in existence.

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The compete logo might conjure adjectives such as:

1. High-tech

2. Data driven

3. Problem solving

4. Innovative

5. Human, not robotic

6. Evolving

7. Intelligence

8. Committed

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

COMPANY NAME:

- Brand name is Compete and Compete.com; there are NO case restrictions so it could be presented as COMPETE, or compete, or Compete or whatever works.

- Brand of sub products is PRO and PRO Enterprise; NO case restrictions here either.

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COLORS:

- ONLY USE: Oranges, Blues, or Greens and Black and White.

- Use any variation (saturation/brightness), combination, or presentation (solid, gradient, patterned/textured) and the logo does not need to contain all 3. Were also not concerned with specific hexes or pantones.

- DONT USE: Reds, Purples, Yellows.

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TYPEFACE:

- ONLY USE: sans-serif or even slab-serif

- DONT USE: serif

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OTHER:

- DONT USE: motion/animation.

- DONT USE: the existing people concept in the current logo.

- DONT USE: complex patterns that have trouble maintaining fidelity at small sizes.

- DONT USE: Dark/Black Backgrounds

Materials

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