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READ Well Services Ltd. This is a UK based company which provides services to the Oil and Gas industry. The company is an SME with 67 personnel and delivers innovative engineering solutions to the O&G majors and independants. READ stands for Reservoir Evaluation And Development.

The three areas of business are cased hole wireline logging, Hydraulically Expanded Casing connections/ reconnections and a dynamic innovative Design & Engineering department which performs conceptual idea development, detailed design, tool production and delivers to a new customer service. Hence we are a small innovative dynamic company that delivers engineering solutions to the O&G industry.

HERE IS WHAT WE NEED:

Due to an upcoming split from the parent company we new a new READ company branding. This includes a new READ logo and power point template. The new company will be called READ Well Services Ltd (or READ for short). The logo can be READ or incorporate READ Well Services Ltd, whichever you wish to suggest.

Our READ logo is currently used mainly on PPT presentations, website and email signature. We are looking for a fresh dynamic, innovative READ design that will reflect the new change in the company. We have used a black background in the past which is quite striking for convention stands etc and so we do not mind continuing this part of the previous theme, if suggested.

OUR TARGET AUDIENCE IS:

Professional O&G company persons such as drilling managers, drilling and completion engineers. Hence the audience are educated and professional business persons. Our customers respect our products as best in class and come to us commonly to develop new engineering solutions for their well engineering construction, repair or well performance/condition / corrosion inspection problems.

WE LIKE THESE EXAMPLES:

We like the red and black that we currently have, but have no problems with changing to different colours if we see the right logo/brand that catches our imagination. We want our look to be fresh and must be innovative to reflect our company image. Apart from that, the book is open to go wild.

The READ parent company current branding can be seen at www.readgroup.com

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A new portable READ logo that can be used in all business applications from being printed on a memory stick or at the signature of our email to being at the top of a 10m conference stand or banner. I have also attached a product logo called "HETS master black" just for info which will be staying with the company. This is used in some business areas due to the market knowledge of the HETS expandables name. Hence HETS is a main family of products that READ delivers and so it would be good if the branding tied together somehow with your new READ logo. The other two attached files are of the current company branding which is to be replaced.

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